Heart Attack Marketing Collateral Discussion Essay Assignment
Order ID:89JHGSJE83839 Style:APA/MLA/Harvard/Chicago Pages:5-10 Instructions:
Heart Attack Marketing Collateral Discussion Essay Assignment
Now that you have completed the primary market research, profiled your customers and competitors, and discussed the features, benefits, and differentiation of your provider’s service, you can roll up your sleeves and get creative by designing a visual treatment that will accompany your campaign.
Preparation
It is often helpful to visualize where your work will lead, and you are anxious to get a feel for what your marketing campaign might look like.
Imagine that you are about to wrap up your marketing campaign pitch and want to end your data and content information with a flourish—a visual that embodies and expresses the entire marketing plan.
This flourish or visual would be the last slide of your presentation—the icing on the cake of your marketing campaign. You want to create some sizzle and transform the abstract into something the client can see. Remember, you may not be ready for the final marketing deliverable, but your work here could help crystallize your thoughts as you complete your marketing plan.
Keep in mind, the more cleverly you incorporate elements of your current plans and findings into your digital media piece, the more effective your final product will be. Here are a few things to consider as you prepare your visual:
Branding.
A call to action.
Visual interest.
Ways to convert users.
Customers, competition, and value proposition.
Examples:
A Facebook Marketplace listing.
An Instagram image.
A YouTube video.
A GIF for an advertisement.
A Facebook company homepage mock-up.
Instructions
Create a piece of marketing collateral in the medium of your choice that is appropriate for the customer, the service, and the campaign you are formulating. Include a caption or notes that describe how the work will be depicted. Include:
Who is the target market or customer?
WHERE WILL THIS VISUAL BE DISPLAYED?
How will the customer get to it or access the marketing collateral?
Where will this visual lead to if acted upon (i.e. if clicked on or interacted with in some way).
The ultimate purpose or goal.
Be creative and have fun!
Your work will be graded by the following criteria:
Design a piece of marketing collateral that effectively reflects and supports marketing planning.
Describe specified elements as they relate to your marketing collateral.
RUBRIC
Excellent Quality
95-100%
Introduction 45-41 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Literature Support
91-84 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Methodology
58-53 points
Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score
50-85%
40-38 points
More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.
83-76 points
Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.
52-49 points
Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality
0-45%
37-1 points
The background and/or significance are missing. No search history information is provided.
75-1 points
Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.
48-1 points
There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
You Can Also Place the Order at www.collegepaper.us/orders/ordernow or www.crucialessay.com/orders/ordernow Heart Attack Marketing Collateral Discussion Essay Assignment
Heart Attack Marketing Collateral Discussion Essay Assignment