HLTH 4115 SWOT Analysis of Healthcare Organizations Worksheet
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HLTH 4115 SWOT Analysis of Healthcare Organizations Worksheet
Assignment: SWOT Analysis of Healthcare Organizations
No healthcare organization exists in a bubble. It is affected by, and exerts influence on, its environment. A SWOT analysis is a tool used to look at the internal (strengths and weaknesses) and external (opportunities and threats) environmental strategic factors for any given company, including a healthcare organization. What is happening internally and externally in the general healthcare market that will affect the company? What about in its specific geographical area? Who are the customers? What are the company resources? How great is the demand for its product, and how is that healthcare organization different than the competition? The answers to these questions provide you with the answers necessary to evaluate the company’s strengths and vulnerabilities.
In this assignment you will conduct a SWOT analysis of a healthcare organization.
To prepare for this Assignment:
Review this week’s Learning Resources.
Choose a healthcare organization, either one for which you are working or another in the community. It can be the same one you used for this week’s Discussion.
To complete this Assignment, perform the following:
Complete the SWOT Analysis Template
Provide a brief summary of the location, services, and activities of your chosen healthcare organization.
Describe its service area in terms of current population, future population, competitors, and major environmental influences that will affect its operations 5 years from now.
Identify two threats and two opportunities (external assessments) for your chosen organization that may be present 5 years in the future.
Identify the healthcare organizations strengths and weaknesses (internal assessments) based on your current knowledge and general impression of the organization.
Your written assignments must follow APA guidelines. Support your work with specific citations from this week’s Learning Resources and additional scholarly sources as appropriate.
RUBRIC
Excellent Quality
95-100%
Introduction 45-41 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Literature Support
91-84 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Methodology
58-53 points
Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score
50-85%
40-38 points
More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.
83-76 points
Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.
52-49 points
Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality
0-45%
37-1 points
The background and/or significance are missing. No search history information is provided.
75-1 points
Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.
48-1 points
There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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HLTH 4115 SWOT Analysis of Healthcare Organizations Worksheet