Midwestern U.S. Division Essay Assignment
Order ID:89JHGSJE83839 Style:APA/MLA/Harvard/Chicago Pages:5-10 Instructions:
Midwestern U.S. Division Essay Assignment
Scenario
You are a sales manager responsible for the midwestern U.S. division of a grab and go style, limited-item restaurant chain that specializes in breakfast items, such as donuts and other bakery items, egg-based sandwiches, coffee, etc. Through the first three months of the fiscal year, the net sales revenue for the midwestern U.S. division has been 5% below budget combined across all items. Your supervisor, the head of sales for the entire U.S., has requested that you investigate the situation and make recommendations to prevent further revenue declines and increase sales revenue enough in the upcoming months to get back to the budgeted amount for the total year.
The business analyst supporting your sales team has prepared a set of budgets for review (attached below). The data includes the original master budget for the year and the sales figures for the completed quarter with variance amounts. The analyst has also provided the sales plan with mix information (i.e. price and quantity sales budgets along with variances for the quarter). The file also includes promotional metrics showing historical sales volume increases resulting from advertising and loyalty rewards.
Instructions
Write a memo summarizing your analysis of the variances to budget.
Describe at least two issues identified in your analysis;
Discuss at least two recommendations to prevent further declines in sales revenue and recover the unfavorable revenue variance from the first quarter;
Include a justification for your recommendations versus other possible options and describe the potential risks; and
Include supporting detail such as tables, calculations, or a revised forecast copied from Excel as appendices with the memo.
RUBRIC
Excellent Quality
95-100%
Introduction 45-41 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Literature Support
91-84 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Methodology
58-53 points
Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score
50-85%
40-38 points
More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.
83-76 points
Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.
52-49 points
Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality
0-45%
37-1 points
The background and/or significance are missing. No search history information is provided.
75-1 points
Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.
48-1 points
There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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Midwestern U.S. Division Essay Assignment