Order ID:89JHGSJE83839 | Style:APA/MLA/Harvard/Chicago | Pages:5-10 |
Instructions:
Segmentation and Statistics Discussion Paper
It’s important to know where to market, the area, and segments in the area. Marketing will use a variety of resources to develop and learn the specific market segmentation details for different areas. These resources can be combined with research to find a variety of information to determine if the area will support your product and who to target in the area.
Use these resources provided below to research a zip code and find information for each of the segmentation sections: Geographic, Demographic, Psychographic, and Behavior.
Enter a zip code you would like to research in each website research resource and describe the attributes for each segmentation sections.
What is the zip code, city and state you researched?
What are some of the area statistics and research you can find for the geographics and demographics?
What segmentation types are included in the “Discover Communities Lifestyle Demographic Information” website (Psychographics, Behavior)? *Note: Segmentations on this site is called “Tapestry” and provides a “Segment description”. Be sure to click on the “Click for More Details” for a full view of the market segment.
Resources to use for zip code research
US Census Bureau – QuickFacts: Demographic database for information on population, household activity and consumer spending
Census Business Builder: Small Business Edition
Discover Community Lifestyle and Demographic Information:
Segmentation and Statistics Discussion Paper
RUBRIC |
||||||
Excellent Quality 95-100%
|
Introduction
45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Literature Support 91-84 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met. |
|||
Average Score 50-85% |
40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided. |
83-76 points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration. |
52-49 points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met. |
|||
Poor Quality 0-45% |
37-1 points The background and/or significance are missing. No search history information is provided. |
75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration. |
48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met |
|||
You Can Also Place the Order at www.collegepaper.us/orders/ordernow or www.crucialessay.com/orders/ordernow
Segmentation and Statistics Discussion Paper |
Segmentation and Statistics Discussion Paper