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Instructions:
Top Hundred Strongest Global Brands Discussion
Uses of Electronic Devices Questions
Question Description
I’m working on a marketing question and need guidance to help me learn.
How many electronic devices do you currently use on a daily basis (smartphone, tablet, laptop…etc.)?
With which product do you conduct the most searches?
Which one do you use to make the most purchases?
Do you use your smartphone to pay for coffee, food, or checking-in at the airport?
Reflect and share with your classmates how your electronic devices play a key role in your everyday life, and how your life would be different if the smart-phone had yet to be introduced to market.
Top Hundred Strongest Global Brands Discussion
Visit Interbrand.com (Links to an external site.) , a world-leading brand consulting firm. Look up their Top 2020 strongest brand names (use link below) (Links to an external site.)
https://interbrand.com/best-brands/ (Links to an external site.)
Which industries dominate in the top-10 rankings? In the top-25 rankings?
Why do you think that is?
Afterwards, look up their top 2010 strongest brand names (use link below)
Notice any major differences? Which industries dominate in the top-10 and top-25 rankings?
What can the world’s most powerful brands tell us about global consumer markets?
Top Hundred Strongest Global Brands Discussion
RUBRIC |
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Excellent Quality 95-100%
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Introduction
45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Literature Support 91-84 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met. |
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Average Score 50-85% |
40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided. |
83-76 points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration. |
52-49 points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met. |
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Poor Quality 0-45% |
37-1 points The background and/or significance are missing. No search history information is provided. |
75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration. |
48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met |
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Top Hundred Strongest Global Brands Discussion |
Top Hundred Strongest Global Brands Discussion