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Instructions:
Cultural Dimensions Among Brazil and the US Discussion
I’m working on a marketing question and need guidance to help me learn.
Go to the website “Hofstede Insights” at the weblink HERE (Links to an external site.). Scroll down the Home page until you get to a tool called “Country Comparison Tool.” This tool allows you to select multiple countries and compare their scores across six dimensions of culture (see example below). An explanation of these six cultural dimensions and can be found HERE (Links to an external site.).
Select YOUR COUNTRY and two additional countries that are on different continents. If YOUR COUNTRY is not present in the “Country Comparison Tool,” chose a neighboring one as its culture is likely to have many similarities. Include an image of the three-country comparison in your post. Note: Countries that differ in their cultural dimensions will be easier to work with in Part 3.
Write a fictitious and exaggerated short story (1-page max) to illustrate the impact of two of these cultural dimensions. Your scenario should have three people. These three people should come from the countries you selected for your three-country comparison above. Each of these people should be typical of their home culture. Your story should begin with “Once upon a time.” First, introduce the three people (i.e., name and country at the least), where they are, why they are there, and what they are doing. Next, describe a situation the three people encounter which requires them to make a decision. Be creative – it’s your story. Your story should illustrate how two dimensions of culture influence these people’s thinking about the situation AND why it may be difficult for them to understand each other’s thinking.
Specifically explain the cultural dimensions you are trying to illustrate in your short story and how they influence the decision-making process.
YOUR COUNTRY | YOUR STATE
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Ireland | Ohio |
Best Fitness Marketing Proposal
You are the marketing manager for Best Fitness. The firm markets athletic footwear, sportswear, and accessories. Best Fitness has a reputation for manufacturing the finest products and is the leader in the industry. Recently they have been thinking about introducing a line of sportswear, but are not sure about the timing. Your manager, Michael Groza, asked if you are aware of any industry developments that will help the firm in the marketing of a new line.
Cultural Dimensions Among Brazil and the US Discussion
RUBRIC |
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Excellent Quality 95-100%
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Introduction
45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Literature Support 91-84 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met. |
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Average Score 50-85% |
40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided. |
83-76 points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration. |
52-49 points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met. |
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Poor Quality 0-45% |
37-1 points The background and/or significance are missing. No search history information is provided. |
75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration. |
48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met |
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Cultural Dimensions Among Brazil and the US Discussion |
Cultural Dimensions Among Brazil and the US Discussion