Order ID:89JHGSJE83839 | Style:APA/MLA/Harvard/Chicago | Pages:5-10 |
Instructions:
Marketing Cues Rewards and Routines Analysis
Description
Part 1. First, read the following two articles:
CB 15 (Article) How Companies Learn Your Secrets – NYTimes.pdf
CB 15 (Article) Warning – Habits May Be Good for You – NYTimes.pdf
Part 2-A. With the above articles in mind, identify and share a routine that you have that involves a set of products/brands. Describe what this routine is, and what products/brands are involved. This could be a breakfast routine, workout routine, make-up routine, shower routine, study routine, etc. — basically, anything that has a set of actions regularly performed in a sequential manner and involves products/brands.
Part 2-B. Briefly discuss the “cues” that activate your routine, and the “rewards” at the end of your routine. If your routine doesn’t have clear “cues” or “rewards,” write what you would do to make them clearer.(Note: You can learn about “cues” and “rewards” of routines in the articles listed above.)
Part 2-C. Briefly discuss how the routine you described above relates to your current life stage (e.g., being a student, being a parent).
Part 3. Based on the articles you read in Part 1, and the routine you described and discussed in Part 2, identify and elaborate on AT LEAST two ways in which marketers can benefit from knowing about consumers’ routines and habits. Use word-by-word quotes (“…”) from the articles to support your argument.
Key Product and Brand Element Essay
Description
Select a consumer-products company belonging to the Fortune 500.
Search the Claritas Zip Code Lookup site for two different zip codes in an area with which you are familiar.
Describe how the company’s key product and brand elements fit the needs of each of the markets described.
Evaluate the company’s ability to address each market.
Marketing Cues Rewards and Routines Analysis
RUBRIC |
||||||
Excellent Quality 95-100%
|
Introduction
45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Literature Support 91-84 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met. |
|||
Average Score 50-85% |
40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided. |
83-76 points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration. |
52-49 points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met. |
|||
Poor Quality 0-45% |
37-1 points The background and/or significance are missing. No search history information is provided. |
75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration. |
48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met |
|||
You Can Also Place the Order at www.collegepaper.us/orders/ordernow or www.crucialessay.com/orders/ordernow
Marketing Cues Rewards and Routines Analysis |
Marketing Cues Rewards and Routines Analysis