Order ID:89JHGSJE83839 | Style:APA/MLA/Harvard/Chicago | Pages:5-10 |
Instructions:
EMM 412 Communicating with the Public Outline
Public Information Announcement
Providing emergency public and status information is a critical component of emergency management readiness. Understanding how to use media resources available to incident commanders, emergency management staff, and planners include more than simply turning it over to a Public Information Officer. Additionally, making a clear and concise announcement to the media assists and protects victims, first responders, and the overall community to quickly resolve the incident.
Scenario: A Monsoon storm has hit the greater Phoenix, Arizona area with hurricane force equivalent winds and is now bringing flash flooding to a large golf course and area homes. Additionally, significant damage to roadways and telephone lines are taking place with power expected to go out soon.
As a local emergency manager impacted by the storm you must keep public officials as well as the public informed of developing events. You will do this by completing the three assignment parts below:
Part I: Communicating with the Public Outline
In Part III of this assignment, you will create a video and social media strategy to inform the public about the developments of the storm. Prepare for this video by writing a brief outline of a message to the public describing the incident and providing them information that would be beneficial for them to know. Note: this is not a script, simply gather the facts and outline the information that would be used to develop a script. Your outline should be detailed, communicate the dangers at hand, and the immediacy of the situation. Use your creativity in determining specific details about timeframes, statuses, etc. Your outline should be 200-300 words. Use points such as those listed below to help you identify the type of information you will need to communicate:
How much time left to fix the remaining power lines?
clearing impacted roadways and expected time to reopen, expected time to restore power restoration information.
Status of water pumping stations and drain clearing efforts
How to keep the public informed
Instruct the public how to watch or listen for further instructions, telling them they can return home/work.
Electrical safety awareness announcement along with a flooding safety statement
Part II: Public Official Status Update
Review the FEMA Incident Summary Situation Report (located in the Topic materials) to help you determine what you would need to communicate to the public officials concerning all the affected areas utilizing a situational report. The Incident Summary Situation Report should not be completed, it should simply be used to help you determine the critical aspects to focus on in your public official status update.
In 200-300 words, write a brief public official status update memo that details the critical information they need to make informed decisions in their jurisdictions.
Part III: social media Public Information Video
Use the outline you completed in Part I of the assignment to assist you in creating a 2-3-minute YouTube video. In your video, assume the role of the Emergency Manager addressing the public. Relay the information you described in your Part II outline as an Emergency Manager would relay the information to the public in a video. Your video should be professional. You should write a script to assist you in producing the most professional quality video possible.
In addition to your video, write a 200-300-word explanation of how you will use social media and your video to reach the most people in the quickest time frame.
RUBRIC |
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Excellent Quality 95-100%
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Introduction
45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Literature Support 91-84 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met. |
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Average Score 50-85% |
40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided. |
83-76 points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration. |
52-49 points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met. |
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Poor Quality 0-45% |
37-1 points The background and/or significance are missing. No search history information is provided. |
75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration. |
48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met |
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EMM 412 Communicating with the Public Outline |
EMM 412 Communicating with the Public Outline