Order ID:89JHGSJE83839 | Style:APA/MLA/Harvard/Chicago | Pages:5-10 |
Instructions:
An All-Inclusive Marketing Plan
The Final Paper should show comprehension of both the reading assignments and the discussion issues. The goal of this project is to make a cohesive and complete paper out of the principles covered in this semester.
An Integrated Marketing Strategy for ____, will be the title of the final paper. You will choose an existing or new brand name to fill in the blanks. The purpose of this paper is to incorporate theories and concepts from the textbook and readings into your own thoughts in order to develop specific marketing ideas for promoting a brand (product or service) to a specified target market. For ideas on how to write your Final Paper, look over the past assignments in this course. You have to
Provide a marketing plan overview/executive summary.
Define the product or service, as well as the ideal brand image.
Describe the buying motives, demographics, and psychographics of the target market.
Describe your complete marketing plan, including your competitor positioning approach.
Describe a marketing and advertising campaign that contains a single advertisement.
Make a recommendation for a public relations campaign and describe it.
Explain how to implement an Internet marketing campaign, including the creation of a website and the usage of email.
Give an example of a direct marketing campaign that includes Customer Relationship Management.
The Final Paper on An Integrated Marketing Strategy
Must be six to eight double-spaced pages in length (not counting title and references pages) and formatted according to the University of Arizona Global Campus Writing Center’s APA style guidelines (Links to an external site.).
A separate title page must be included with the following information:
Paper’s title
Name of the student
Name and number of the course
Name of the instructor
Date of submission
Must begin with a brief thesis statement in the first paragraph.
Critical thought must be applied to the paper’s topic.
A conclusion that reaffirms your thesis is required.
In addition to the course material, you must use at least four scholarly sources, including at least two from the University of Arizona Global Campus library. Ogden, J. R., and Ogden, D. T., TEXTBOOK: Ogden, J. R., and Ogden, D. T., TEXTBOOK: Ogden, J. R (2014). Advertising, public relations, and more are all part of integrated marketing communications. Bridgepoint Education, Inc. is based in San Diego, California.
All sources must be documented in APA format, according to the guidelines provided by the University of Arizona Global Campus Writing Center.
A separate references page must be included, structured according to the University of Arizona Global Campus Writing Center’s APA style guidelines.
RUBRIC |
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Excellent Quality 95-100%
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Introduction
45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Literature Support 91-84 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met. |
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Average Score 50-85% |
40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided. |
83-76 points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration. |
52-49 points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met. |
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Poor Quality 0-45% |
37-1 points The background and/or significance are missing. No search history information is provided. |
75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration. |
48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met |
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Kroger Company Executive’s Integrated Marketing Strategy |
Kroger Company Executive’s Integrated Marketing Strategy