Order ID:89JHGSJE83839 | Style:APA/MLA/Harvard/Chicago | Pages:5-10 |
Instructions:
Part A of the Strategic Marketing Plan is an environmental and SWOT analysis (Due in Competency 1 Assessment)
Company Description Describe the business for which you are creating the plan (NETFLIX). Include: A mission statement; a vision statement; a description of the product range; and corporate information, such as the company’s size.
Examination of the Environment
Examine the factors that have an impact on the company and its marketing activities.
Forces of Competition
Examine the company’s main rivals. To compare your firm to its competitors, you can use a BCG Matrix or an attribute checklist. Describe any recent strategic maneuvers taken by the competition. Calculate your share of the market. Determine your main competitive advantages over your competitors.
Economic Factors
Examine the economic climate in the areas that affect your firm. Consider industry disparities as well as the economic impact on suppliers.
Political Groups
Examine the political dynamics at play. An election year or a law requiring your county to dramatically cut or eliminate plastic waste are two examples.
Issues of Law, Regulation, and Ethics
Examine the legal, regulatory, and ethical issues that could have an impact on your company. Local legislation such as a prohibition on the use of plastic bags, the ability to install billboards, or a probable increase in direct mail regulation could all be taken into account.
Forces of Technology
Examine whether emerging technologies or trends in the hardware and software industries will have an impact on your business.
Social Factors
Examine societal trends to see how they might effect your company. Consider whether your firm will be affected by demographic trends, an increasing reliance on technology, or whether interest in your product will be affected by changing social values or growing preferences in how things are done.
Current Markets of Interest
Define the existing target markets for the company. Describe these targets’ demographic, geographic, psychographic, and product consumption.
Examine Your Current Marketing
Examine the firm’s current marketing strategies. Consider how consumers learn about the product, how they obtain product or service information, what may be involved in the purchasing process, and how much money is available for marketing. If you’re a startup, outline how your competitors are currently marketing their products.
SWOT (Strengths, Weaknesses
Examine your company’s strengths, weaknesses, threats, and opportunities, and then consider how to address them in your marketing strategy.
Strengths
Examine your firm’s competitive advantage. Consider key competencies, assets, location, processes, and other aspects of the organization’s approach to meeting client needs.
Weaknesses
Determine whether the company’s existing marketing plan has any limitations. Consider whether your organization has a public relations or marketing weakness that needs to be addressed.
Opportunities
Based on trends or environmental conditions, evaluate the prospects you see.
Risks Assess the threats or constraints that may obstruct the company’s capacity to achieve its goals or obstruct marketing initiatives.
Converting Weaknesses and Threats into Opportunities and Strengths
In the marketing plan, turn weaknesses and threats into strengths, then strengths into opportunities. Consider the consequences of dealing with supplier relationships, integrating new technology, modifying the product line, or entering new markets.
Objectives in Marketing
Based on the findings of the SWOT analysis, set marketing goals. Marketing goals must be in line with business goals, with the resources of the company factored in. The completion date for the aim, as well as how success will be judged, should be included in the objective. For instance, the corporation will increase its marketing efforts to target a new market niche of 21- to 29-year-olds. By June 2020, a tailored product will have been developed that will address the psychographic and technological needs of this age group. By January 2020, this plan is predicted to have achieved a 20% increase in overall revenues. Customer loyalty (willingness to recommend the product) is expected to rise by 30%.
RUBRIC |
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Excellent Quality 95-100%
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Introduction
45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Literature Support 91-84 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met. |
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Average Score 50-85% |
40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided. |
83-76 points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration. |
52-49 points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met. |
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Poor Quality 0-45% |
37-1 points The background and/or significance are missing. No search history information is provided. |
75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration. |
48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met |
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Netflix’s Environmental and SWOT Analysis |
Netflix’s Environmental and SWOT Analysis