Order ID:89JHGSJE83839 | Style:APA/MLA/Harvard/Chicago | Pages:5-10 |
Instructions:
situation analysis of TransGlobal Airlines
Competencies
In this project, you will demonstrate your mastery of the following competencies:
Prepare and present internal and external reports.
Monitor and evaluate performance.
Recommend opportunities for performance improvements.
Scenario
You are a former Navy officer and fighter pilot, and you are now the controller of a division of TransGlobal Airlines, a large organization that operates a fleet of corporate jets for charter at several airports in the southeast part of the United States. Your divisions private charter clients include several Fortune 500 companies in the region. The Chief Financial Officer (CFO) has informed you that the company is considering the acquisition of two smaller aviation firms in the region specializing in chartered flights for luxury vacations using light aircraft (60 passengers or less). The CFO has tasked you with assessing the organizational benefits of acquiring these aviation firms. The CFO intends to develop a new business plan for the organization if your analysis recommends moving forward with the acquisition.
After an initial assessment, the company has shortlisted two airlines, Company A and Company B, to examine further for acquisition. To understand all aspects of the two airlines under consideration, you have visited each proposed site to assess their performance. The assessment included creating a balanced scorecard for each airline with all four components, financial, internal processes, customers/market, and learning and growth, that will impact the acquisition of each firm.
The CFO has asked you to generate two scenarios for the proposed acquisition based on your analysis and governing or predictive assumptions. They include a worst-case scenario that considers the most serious outcomes that could occur if anticipated targets and assumptions are dramatically wrong; and a best-case scenario if anticipated targets and assumptions significantly exceed forecasts.
Based on your assessment and analysis of the companies in Milestones One and Two, you will create and deliver a PowerPoint Presentation for senior managements review and analysis. You will also write an executive summary with your recommendations for the leadership team.
Directions
Part 1: Presentation
Submit a narrated PowerPoint presentation to share your analysis and recommendations for the proposed acquisitions. Use your data and analysis, along with feedback received from the milestone assignments, to complete your presentation. Note: Remember to use both on-screen text and narration in your PowerPoint slides to convey your information effectively. For example, you can use brief bulleted lists on the slide and include detailed explanations in your narration. A resource is provided under Supporting Materials to help you record your presentation. If you are unable to submit a presentation with narration, be sure to include detailed speaker notes with your submission.
1. Overview
A. Situation Analysis of TransGlobal Airlines (parent company). Use the information from the Supporting Materials section to highlight the parent companys current business environment.
i. Internal environment: culture, leadership, internal processes, human resources, operations, and financial performance
ii. External environment: competitive, market, regulatory, customers, suppliers, and other relevant stakeholders
B. Acquisition Rationale: Explain why your company is planning to acquire these airlines. What strategic objectives will the acquisition meet? How might the acquisition support the bigger picture goals of TransGlobal?
C. Proposed Acquisitions: Using the resources provided in the Supporting Materials section, provide an overview of the two companies under consideration to be acquired. Include the following information for each company:
i. Location, size, and age of the firm
ii. Customer segment and target market
iii. Major competitors
iv. Company leadership
v. Current financial and market status
2. Analysis
A. Analysis of Company A. Present your data and analysis of Company A. Include the following in your analysis:
i. Balanced scorecard data: Share the balanced scorecard for Company A. Copy and paste the relevant sections from your Milestone One spreadsheet. The balanced scorecard should highlight key performance indicators, such as net profit, annual growth, and market share, and include the four components:
a. Financial: Complete the financial section of the balanced scorecard template, identifying two of the most impactful key performance indicators.
a. Explain your rationale for the KPIs chosen, along with the cause-and-effect relationship between the chosen KPIs.
b. Internal processes: Complete the internal processes section of the balanced scorecard template, identifying two of the most relevant KPIs.
a. Explain your rationale for the KPIs chosen, along with the cause-and-effect relationship between the chosen KPIs.
c. Customers/market: Complete the customers/market section of the balanced scorecard template, identifying two of the most relevant KPIs.
a. Explain your rationale for the KPIs chosen, along with the cause-and-effect relationship between the chosen KPIs.
d. Learning and growth: Complete the customers/market section of the balanced scorecard template, identifying two of the most relevant KPIs.
a. Explain your rationale for the KPIs chosen, along with the cause-and-effect relationship between the chosen KPIs.
ii. Balanced scorecard analysis: Describe your analysis of Company As performance based on its balanced scorecard components. Perform a cost-benefit-risk analysis to explain whether the benefits justify the costs of acquisition.
a. Opportunity cost: What will it cost to move forward with this opportunity?
b. Risk: Identify and explain the magnitude (low, medium, or high) of the risks this acquisition poses to the parent company related to its market, financial, cultural, and operational environments.
B. Analysis of Company B. Present your data and analysis of Company B. Include the following in your analysis:
i. Balanced Scorecard Data: Share the balanced scorecard of Company B and highlight some key performance indicators, such as net profit, annual growth, and market share. Copy and paste the relevant sections from your Milestone One spreadsheet. The balanced scorecard should highlight key performance indicators, such as net profit, annual growth, and market share, and include the four components:
a. Financial: Complete the financial section of the balanced scorecard template, identifying two of the most impactful key performance indicators.
a. Explain your rationale for the KPIs chosen, along with the cause-and-effect relationship between the chosen KPIs.
b. Internal processes: Complete the internal processes section of the balanced scorecard template, identifying two of the most relevant key performance indicators.
a. Explain your rationale for the KPIs chosen, along with the cause-and-effect relationship between the chosen KPIs.
c. Customers/market: Complete the customers/market section of the balanced scorecard template, identifying two of the most relevant two key performance indicators.
a. Explain your rationale for the KPIs chosen, along with the cause-and-effect relationship between the chosen KPIs.
d. Learning and growth: Complete the customers/market section of the balanced scorecard template, identifying two of the most relevant key performance indicators.
a. Explain your rationale for the KPIs chosen, along with the cause-and-effect relationship between the chosen KPIs.
ii. Balanced scorecard analysis: Perform a cost-benefit-risk analysis for Company B based on its balanced scorecard components to explain whether the benefits justify the costs of acquisition.
a. Opportunity cost: What will it cost to move forward with this opportunity?
b. Risk: Identify and explain the magnitude (low, medium, or high) of the risks this acquisition poses to the parent company as related to its market, financial, cultural, and operational environments.
3. Proposal
A. Recommendation: Recommend whether TransGlobal Airlines should acquire one or both companies.
B. Rationale: Justify how your recommendation supports the companys strategic objectives. This includes one or more of its financial, market, competitive, and cultural objectives.
C. Assumptions: Explain how your acquisition recommendation will impact the companys success in different scenarios:
i. A worst-case scenario that considers the most serious outcomes that could occur if anticipated targets and assumptions are dramatically wrong; and
ii. A best-case scenario that considers outcomes that significantly exceed anticipated targets and assumptions.
Part 2: Executive Summary
Submit a Word document summarizing your analysis and recommendations for both companies.
A. Situation assessment: Briefly summarize your companys current internal and external business environments and the rationale for acquisition.
B. Data and analysis: Provide a brief overview of the two airlines under consideration, including your findings and analysis from your balanced scorecards.
C. Recommendation: Justify your recommendation for the acquisition and explain how it supports the companys objectives.
What to Submit
Acquisition Proposal Presentation
Using the instructions provided under Supporting Materials below, submit a PowerPoint presentation with 1012 slides. Sources should be cited according to APA style.
Executive Summary
Submit a 2- to 3-page Word document with 12-point Times New Roman font, double spacing, and one-inch margins. Sources should be cited according to APA style.
Supporting Materials
TransGlobal AirLines
Resource: TransGlobal Airlines Company Information
Resource: TransGlobal Airlines Financials
Company A
Resource: Company A Information
Resource: Company A Financials
Resource: Company A Interview Notes Memo
Company B
Resource: Company B Information
Resource: Company B Financials
Resource: Company B Interview Notes Memo
‘situation analysis of TransGlobal Airlines
RUBRIC |
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Excellent Quality 95-100%
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Introduction
45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Literature Support 91-84 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met. |
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Average Score 50-85% |
40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided. |
83-76 points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration. |
52-49 points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met. |
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Poor Quality 0-45% |
37-1 points The background and/or significance are missing. No search history information is provided. |
75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration. |
48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met |
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situation analysis of TransGlobal Airlines