Effectiveness Of Publicity Campaigns
Order ID:89JHGSJE83839 Style:APA/MLA/Harvard/Chicago Pages:5-10 Instructions:
Effectiveness Of Publicity Campaigns
To prepare for this Project:
- Review the Topic Exploration and Analysis you developed in Week 2.
- Review the Literature Review you developed in Week 3.
- Consider insights gained about the effectiveness of publicity campaigns from this week’s Learning Resources and Discussion.
- With the potential solutions and steps you identified in the Literature Review in mind, as well as other relevant information you gained through your research, consider how you might most effectively reach out to the public for support on this issue.
- What message or messages would you craft? To whom would they be addressed?
- How would you deliver your message(s) to most effectively reach the intended audience(s)? Consider the pros and cons of all forms of information dissemination. These include the Internet (websites, blogs, social media sites), print ads, TV and radio ads, PowerPoint presentations, community posters and pamphlets, billboards, speaker presentations, community gatherings, and phone campaigns.
By Day 7
In a 2- to 3-page paper, describe your proposed overall approach and process for publicizing your social issue. Address the following, making sure to support your statements with references to this week’s required readings:
- Briefly describe the social issue and what you would like to achieve through this publicity campaign.
- To whom would you reach out? Why?(Note: Think creatively about the support you would most like to have and most need.)
- How would you reach out? What methods would you use to inform and inspire? Why?
- Are there any groups or individuals with whom you would most like to connect? Why?
- What messages would you incorporate into your campaign? Why do you think this messaging would resonate with potential interested individuals or groups? (Note:Messaging can be different for different intended audiences.)
- In launching this campaign, what would be the first step you would take and why?
- In a conclusion to this essay, explain why you believe that this approach will be successful. Be sure to align your rationale to the social issue.
- Be sure to include an introduction, body, conclusion, and reference page, using APA format to cite each of your sources in the body of your paper.
**** Will provide my week 2 & 3 papers once a person has been assigned to assist**
RUBRIC
Excellent Quality
95-100%
Introduction 45-41 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Literature Support
91-84 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Methodology
58-53 points
Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score
50-85%
40-38 points
More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.
83-76 points
Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.
52-49 points
Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality
0-45%
37-1 points
The background and/or significance are missing. No search history information is provided.
75-1 points
Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.
48-1 points
There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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