competitive advantages and disadvantages of the Old-World vineyards
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competitive advantages and disadvantages of the Old-World vineyards
Write a 3-4-page paper in APA format (not including the cover page and reference page).
Read the case: The Growing Trade in Growing Grapes (Below). Prepare your composition to cover the following topics or questions with in the Body section of the paper described for this assignment:
Both Old World vineyards and New World vineyards compete in the global market place. What are the competitive advantages and disadvantages of the Old World vineyards? Of the New World vineyards?
Why are French wines able to command a price premium in export markets?
Should the French government relax its AOC system, allowing French vintners to expand the size of their chateaux to capture economies of scale? Why or why not?
Should the U.S. government adopt an AOC system to ensure the quality of U.S. wines destined for export markets?
“Bottle shops”—small retail outlets specializing in selling fine wines—might purchase a case or two of a specific wine when placing an order. (A case typically consists of a dozen 750-milliliter bottles.) Buyers for large multistore firms such as Tesco or Walmart often order thousands of cases at a time. Which type of retailer is likely to specialize in Old World wines? In New World Wines? Give a reason for your answer.
How do modern firm based theories of international trade apply to this case?
Below is a recommended outline.
Cover page
Introduction
A thesis statement
Purpose of paper
Overview of paper
Body (Cite sources using in-text citations.)
Main issue 1.
Main issue 2.
Main issue 3.
(there may be additional sections of your paper)
Conclusion – Summary of main points
Lessons Learned and Recommendations
References – List the references you cited in the text of your paper according to APA format.
RUBRIC
Excellent Quality
95-100%
Introduction 45-41 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Literature Support
91-84 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Methodology
58-53 points
Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score
50-85%
40-38 points
More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.
83-76 points
Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.
52-49 points
Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality
0-45%
37-1 points
The background and/or significance are missing. No search history information is provided.
75-1 points
Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.
48-1 points
There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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