Order ID:89JHGSJE83839 | Style:APA/MLA/Harvard/Chicago | Pages:5-10 |
Instructions:
Access International Business Institute Marketing Concepts Questions
I don’t know how to handle this Marketing question and need guidance.
You are opening a new hotel in your neighborhood that already has three existing hotels. Using your OWN words and understanding of marketing concepts, answer the following questions.
Q1. Explain how conducting market research could help you plan the opening of your hotel.
Q2. Using the four segmentation variables, describe your target segment.
Q3. How would you differentiate your hotel from other hotels in the area?
Q4. Explain how you could use flexible pricing to maximise bookings and revenue.
Q5. Describe in detail how your brand could use each element of the Promotions Mix to promote your hotel.
Q6. Describe two examples of intermediaries you could use to distribute your hotel to new markets. What benefits could they provide?
Q7. Describe in detail the four unique characteristics of a service. Based on your hotel, provide an example for each characteristic.
Q8. Discuss in detail how digital marketing could be used to sell hotel rooms. Provide at least three examples to support your answer.
Q9. Explain how you could use each of the ‘3 Service Ps’ to increase hotel bookings.
Q10. Describe in detail two marketing metrics that you would use as part of your ongoing marketing activities. Explain why you chose these two.
Access International Business Institute Marketing Concepts Questions
RUBRIC |
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Excellent Quality 95-100%
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Introduction
45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Literature Support 91-84 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met. |
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Average Score 50-85% |
40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided. |
83-76 points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration. |
52-49 points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met. |
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Poor Quality 0-45% |
37-1 points The background and/or significance are missing. No search history information is provided. |
75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration. |
48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met |
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Access International Business Institute Marketing Concepts Questions |
Access International Business Institute Marketing Concepts Questions