Order ID:89JHGSJE83839 | Style:APA/MLA/Harvard/Chicago | Pages:5-10 |
Instructions:
Advanced Brainy Bike Marketing Plan For Raleigh CO Proposal
For your Marketing plan, which is due in week 7, please submit a one-page proposal describing your topic. Keep in mind that your final paper will be a 15-page marketing strategy for a product or service of your choosing. I anticipate a well-researched, clearly written, well-organized paper that reflects graduate-level academic work. What (company or product), Why (does the company not exist, are they missing the mark, or do you simply want to write a new innovative plan for the company), and some preliminary thoughts on “how” should all be included in a proposal. This could be something as simple as a new market you want to target or a new strategy you want to implement.
This proposal must be written in APA style.
(Be aware that there is no specific form for a marketing plan proposal; instead, format it like any other APA-formatted paper, with a proper title and reference page.)
‘lastnamefirstinitial-MKTG600-assignment#’ should be the name of your assignment file.
The following are the course objectives:
Make a marketing strategy.
Define the steps involved in introducing a new product or service to the market.
Advanced Brainy Bike Marketing Plan For Raleigh CO Proposal
RUBRIC |
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Excellent Quality 95-100%
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Introduction
45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Literature Support 91-84 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met. |
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Average Score 50-85% |
40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided. |
83-76 points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration. |
52-49 points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met. |
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Poor Quality 0-45% |
37-1 points The background and/or significance are missing. No search history information is provided. |
75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration. |
48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met |
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Advanced Brainy Bike Marketing Plan For Raleigh CO Proposal |
Advanced Brainy Bike Marketing Plan For Raleigh CO Proposal