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Instructions:
Analyzing Market Environment Worksheet
Marketing Project
Stage 3: ANALYZING THE MARKETING ENVIRONMENT (25 pts)
Answering the Question: 22 points
Organization, presentation, and citing APA where applicable: 3 points
ANSWER THE FOLLOWING QUESTIONS:
Who is your target market? For example, parents, spiritual individuals, teachers, doctors, celebrities, etc.
The student clearly explained with an example of who the target market is, in no less than two (2) sentences. 2pts
Is your target market gender-specific?
The student clearly explained with an example whether the target market is gender-specific in no less than two (2) sentences. 2pts
Is your target market age-specific?
The student clearly explained, with the use of examples, whether the target market is age-specific in no less than two (2) sentences. 2pts
Is your target market of a specific financial status?
The student clearly explained for example whether the target market is of a certain financial status in no less than two (2) sentences. 2pts
Does your target market possess a certain talent or quality?
The student clearly explained with an example whether the target market possesses a certain talent in no less than two (2) sentences. 2pts
Where can you find a majority of your target market?
The student clearly explained with examples where they can find a majority of their target market in no less than two (2) sentences. 2pts
Based on your offering and your target market, explain which of the 4P’s would be the most important?
The student clearly explained with examples which of the 4P’s would be the most important based on the product and the target market in no less than five (5) sentences. 5pts
Explain which form of advertising would be more profitable and why?
The student clearly explained with examples which forms of advertising would be more profitable and why in no less than five (5) sentences. 5pts
Stage 4: ADVERTISING STRATEGY (25 pts)
Answering the Question: 22 points
Organization, presentation, and citing APA where applicable: 3 points
ANSWER THE FOLLOWING QUESTIONS:
Explain where your target audience could obtain your product, service, or idea?
The student clearly explained with examples where your target audience could obtain your product, service, or idea in no less than two (2) sentences. 2pts
Describe four types of advertisement that you know of?
The student listed then clearly described four types of advertisement that they are aware of in no less than five (5) sentences. 5pts
Use data to justify which form of advertisement has proven to be the most effective?
The student listed then used data from reputable sources to explain which forms of advertisement are proven to be most effective in their market. The justification was given in no less than five (5) sentences. All sources were cited and referenced APA style. 5pts
Explain the types of product, service, or idea that would benefit best from social media marketing?
The student provided at least five (5) examples of the product, services, or ideas that they believe would benefit best from social media marketing, and clearly stated why these types of product, service, or idea that would benefit best from social media marketing. An explanation was given in no less than five sentences. 5pts
Explain which two, out of the four forms of advertisement that you know of you would use to inform your target audience. (Money is not an option, spare no expense on advertising.)
The student clearly explained which two examples, out of the four advertisements that you described above, you would use to inform your target audience. The student also included justification using reputable sources in no less than five (5) sentences. All sources were cited and referenced APA style. 5pts
RUBRIC |
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Excellent Quality 95-100%
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Introduction
45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Literature Support 91-84 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met. |
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Average Score 50-85% |
40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided. |
83-76 points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration. |
52-49 points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met. |
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Poor Quality 0-45% |
37-1 points The background and/or significance are missing. No search history information is provided. |
75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration. |
48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met |
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Analyzing Market Environment Worksheet |
Analyzing Market Environment Worksheet