Order ID:89JHGSJE83839 | Style: APA/MLA/Harvard/Chicago | Pages:5-10 |
Instructions:
Social Media Marketing Plan Discussion Paper
Cherie would like to know how you plan to measure the performance of your social media activities as we near the end of the iShirt social media marketing plan. Please be aware of the many qualitative and quantitative measures that might assist you in improving your strategies and pivoting when necessary. Instructions: The iShirt campaign’s primary analytics are being tracked in Phase Five of the social media marketing plan (SMMP).
Metrics to track – Identify metrics that Apple should track for each social media channel during and after the iShirt campaign. Explain how these indicators help you achieve the campaign goals you set at the start of the SMMP. Please
suggest the best approach for gathering data for analysis. Please see Chapter 13 of the textbook for more information.
This Phase 5 contribution will be included in your final project. The following are the prerequisites for Phase 5 of your final plan: Create a one-page paper outlining the Phase 5 portion of your final plan using the Phase Five Worksheet included
in the assignment (plus separate Reference page). Back up the details of your proposal using at least two independent reputable sources. Because this is a business course, spelling, punctuation, and proper business writing structure are
important. The assignment requirements and grading rubric may be found in the final Social Media Marketing Plan.
Here’s what you’ll find on the worksheet:
Social Media Marketing Plan Discussion Paper
RUBRIC |
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Excellent Quality 95-100%
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Introduction
45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Literature Support 91-84 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met. |
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Average Score 50-85% |
40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided. |
83-76 points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration. |
52-49 points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met. |
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Poor Quality 0-45% |
37-1 points The background and/or significance are missing. No search history information is provided. |
75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration. |
48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met |
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Social Media Marketing Plan Discussion Paper |
Social Media Marketing Plan Discussion Paper