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Instructions:
Applying Marginal Cost-Benefit Analysis Techniques Essay
You will have a mixture of problems and essays.
For the essays, you should have at least five paragraphs for each essay question.
The first five questions refer to the following scenario regarding Ken Allen at Bally Gears.
Ken Allen, capital budgeting analyst for Bally Gears, Inc., has been asked to evaluate a proposal. The manager of the automotive division believes that replacing the robotics used on the heavy truck gear line will produce total benefits of $560,000 (in today’s dollars) over the next 5 years. The existing robotics would produce benefits of $400,000 (also in today’s dollars) over that same time period. An initial cash investment of $220,000 would be required to install the new equipment. The manager estimates that the existing robotics can be sold for $70,000.
Show how Ken will apply marginal cost-benefit analysis techniques to determine the following:
The next three questions refer to this news item:
Satellite-radio firm Sirius XM posted earnings and showed some signs of improvement over last year. The company expanded its subscriber base following recession driven subscriber losses in the past year. Revenues were up to a record $629.6 million and losses narrowed to $181.9 million from $217 million the previous year.
Investors perceived the news to be positive and pushed stock prices up by about five percent to 64 cents a share. Analysts believe the company’s growth will slow significantly in the future but for the moment is driven by the sales of new cars that come equipped with satellite-radio service. The general consensus is that Sirius will have to become more efficient and slash costs to become profitable. In the meantime, the company continues to pursue subscribers via channels like the new Apple iPhone application released last week.
Source: Kharif, Olga, “Sirius XM: The Good and Bad Earnings News,” Business Week, BusinessWeek.com, http://www.businessweek.com/technology/content/nov2009/tc2009115_002716.htm, posted 11/05/2009.
Applying Marginal Cost-Benefit Analysis Techniques Essay
RUBRIC |
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Excellent Quality 95-100%
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Introduction
45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Literature Support 91-84 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met. |
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Average Score 50-85% |
40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided. |
83-76 points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration. |
52-49 points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met. |
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Poor Quality 0-45% |
37-1 points The background and/or significance are missing. No search history information is provided. |
75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration. |
48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met |
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Applying Marginal Cost-Benefit Analysis Techniques Essay |
Applying Marginal Cost-Benefit Analysis Techniques Essay