Order ID:89JHGSJE83839 | Style:APA/MLA/Harvard/Chicago | Pages:5-10 |
Instructions:
BAC211 Public Relations Foundations
During the months of July to December 2021, the Chocolate Museum of Barcelona hopes to raise the number of visitors (including residents and tourists) by 15%.
Please create a PR program( SOSTAC model) to attain this SMART objective.
At least three activities must be included in the program to get the desired results. EARNED MEDIA (involvement of target audiences + social media word-of-mouth + traditional target media coverage).
There is no financial plan in place (but keep in mind that budget is not unlimited, and that any investment must be optimized).
http://www.museuxocolata.cat/?lang=en Format This exercise must be formatted according to the guidelines below.
the following requirements:
12 pt font size
Double-spaced
1.500 words adverbial adverbial adverbial
Harvard Referencing Methodology
Goal(s) To build a thorough Public Relations program following the SOSTAC paradigm.
Resultant learning
Analyze and apply essential public relations principles and theories to real-world business problems.
Demonstrate how public relations can help an organization or an individual build stronger relationships with their target audiences.
Distinguish between strategy and tactics.
RUBRIC |
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Excellent Quality 95-100%
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Introduction
45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Literature Support 91-84 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met. |
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Average Score 50-85% |
40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided. |
83-76 points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration. |
52-49 points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met. |
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Poor Quality 0-45% |
37-1 points The background and/or significance are missing. No search history information is provided. |
75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration. |
48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met |
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BAC211 Public Relations Foundations |
BAC211 Public Relations Foundations