BMGT 496 Marketing And Consumers

BMGT 496 Marketing And Consumers

Instructions:

BMGT 496 Marketing And Consumers

The goal of this study is to evaluate marketing from a commercial standpoint. You will conduct research and use course materials to examine a product, brand, or industry, as well as how the product is matched to a particular company’s marketing. You’ll also learn about marketers’ duties in terms of ethics.

By finishing this project, you will be able to get the following results:

1. Using an understanding of ethical concepts as well as legal and commercial principles, identify ethical challenges that arise in domestic and global corporate situations.

How to Put the Paper Together

Create a 12-point font, double-spaced Word or Rich Text Format (RTF) document. Except for the title page and reference page, the final result will be between 6 and 8 pages long. Write in a clear and concise manner.

Instructions:
The five “conceptions of a customer” provide a framework for analyzing and organizing consumer purchasing decision-making. As a result, the framework provides an opportunity to assess the marketer’s responsibility to address the ethical repercussions to its customer base, i.e. Corporate Social Responsibility (CSR) is a term that refers to In Chapter 12 of the Business Ethics Workshop eBook, the following 5 notions are described and explained.

1. The cautious shopper

2. The customer who is signing the contract

3. The consumer who is safeguarded

4. The rebellious shopper

5. The knowledgeable shopper

Material for the course and research
This project requires you to conduct Internet research. You must use course information in ways that go beyond simply describing terminology. The ‘why and how’ of a situation is required of you. Avoid simply making claims; instead, complete the discussion by discussing how or why something occurs, with a focus on importance and impact. You will demonstrate your ability to think clearly and rationally by closing the loop and demonstrating a comprehension of the logical links between the course material and the question(s) being posed. Throughout the paper, using one or two in-text citations from the course material will not gain you many marks on the assignment. The assistance must be relevant and applicable to the topic at hand. Points are scored by clearly and thoroughly describing or debating the subject at hand, not by stating a term or concept.

Your Function

Based on our perceptions and experiences, we can define our attitudes and acceptance or rejection of advertising as consumers. However, as Business Management students, we are expected to investigate the topic in greater depth and from a corporate viewpoint. The following questions will be addressed in Project 2 from the standpoint of a business owner or chief marketing officer.

To finish this project, go to this link: Project 2 Template.

Examine the Paper

Check to see if all of the required elements are included in the paper.

The following are certain guidelines that you must adhere to. Use the checklist to ensure that you’ve met all of the requirements.

Checklist

Requirements for the Project

Make sure your paper is error-free.

While completing the memo, read and apply the grading rubric to ensure that all requirements are completed, resulting in the highest possible grade.

As a Word or RTF file, submit it to the Assignment Folder. There will be no grading of pdf files.

It is necessary to write in the third person. There are no terms such as “I, me, my, we, or us” (first person writing) or “you or your” (third person writing) (second person writing). View this link for further information on how to write in the third person: http://www.quickanddirtytips.com/education/grammar/first-second-and-third-person.

Contractions are not appropriate in commercial writing, therefore avoid them.

Use indirect quotation marks instead of direct quotation marks. When you say “don’t use more than four consecutive words from a source document,” what you’re really saying is “don’t use more than four consecutive words from a source document.” Instead, paraphrase a passage from a source document and credit the passage to the source document with an in-text citation.

Changing the wording in a text does not mean it is no longer a direct quote. If more than four consecutive words from source papers are used, the material will not be graded and may result in accusations of academic dishonesty.

Make use of in-text citations and include a reference list that includes the reference for each in-text citation.

It’s important to remember that a reference in a reference list can’t exist without an in-text citation, and vice versa.

You must construct the analysis and justify the reasons using the weekly course resources. Learn How to Support What You Write in the module. There should be extensive use of the course materials as well as an in-depth examination.

The title of the eBook, the chapter title, and the year must all be included in the citations. The case scenario facts are not specified, but when finishing the assignment, do not use more than four consecutive words. If more than four consecutive words from source papers are used, the material will not be graded and may result in accusations of academic dishonesty.

You are not permitted to use books in the completion of this project. It is not permitted to consult dictionaries, encyclopedias, or Wikipedia.

Submit the paper to the Assignment Folder (The assignment submitted to the Assignment Folder will be considered the student’s final product and thus ready for grading by the instructor; it is the student’s responsibility to double-check that the assignment is correct; no exceptions will be considered by the instructor).

NOTE: All work submitted must be your own original work. You are not permitted to use any other student’s work, the Internet, or an online clearinghouse. You must be aware of the Academic Dishonesty and Plagiarism Policy, as well as the fact that it is your obligation to learn about instructor and general academic requirements for correct citation of sources, as outlined in the APA Publication Manual, 7th Edition. (Only in-text citations and a reference list are held accountable to students.) Violations of any sort of Academic Dishonesty and Plagiarism can result in serious consequences, such as a zero on a project, a zero for the course, or removal from the university.

RUBRIC
Excellent Quality 95-100%	Introduction 45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.		Literature Support 91-84  points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.			Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score 50-85%	40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.		83-76  points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.			52-49  points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality 0-45%	37-1 points The background and/or significance are missing. No search history information is provided.		75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.			48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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