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Instructions:
Brand Loyalty Discussion Essay Assignment
You have two separate discussions in this unit. Although you do not have an assignment due in this unit, you can get a head start on the next upcoming Assignment by going to the Unit 4 Looking Ahead section.
Discussion 1: Marketing Challenges
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Discussion 2: Brand Loyalty
You read about brand how to create brand loyalty.
Now discuss how you could create brand loyalty among the existing and future customers of a natural premium pet food, PremiumPets I (PPI).
What could you do to specifically promote the PPI dog food?
Based on your reading, how could you personalize the marketing to target customers of the dog food line of PPI?
Holacracy and Workplace Discussion
Is Holacracy Really for Us? – Should Employees Really Speak Freely?
As an individual contributor, there’s often strong support for the concept of a self-managed team, however, in speaking with many managers and looking at classic management team structures, the concept is ill-favored. How do we transcend beyond this and create a corporate culture that embodies the flow of information both top-down and bottom-up? How do we support a work environment that reinforces individualism while simultaneously embracing a ‘corporate culture’?
According to a recent study published by Forbes, alignment of employee ‘fit’ to a clearly defined and supported corporate culture is the key to employee retention and contribution to the company’s growth (Forbes, 04/17).
Thoroughly review the article, ‘Creating the Best Workplace on Earth Download Creating the Best Workplace on Earth ,’ and shape a detailed response as to how you would reinforce the following:
Sharing of individual ideas across the organization
Support for individualism
The embodiment of the corporate culture
Brand Loyalty Discussion Essay Assignment
RUBRIC |
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Excellent Quality 95-100%
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Introduction
45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Literature Support 91-84 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met. |
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Average Score 50-85% |
40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided. |
83-76 points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration. |
52-49 points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met. |
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Poor Quality 0-45% |
37-1 points The background and/or significance are missing. No search history information is provided. |
75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration. |
48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met |
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Brand Loyalty Discussion Essay Assignment |
Brand Loyalty Discussion Essay Assignment