BUS 695 Marketing Plan Paper

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BUS 695 Marketing Plan Paper

Week 6 – Final Paper

Final Paper: Marketing Plan Paper

The Marketing Plan paper will be fifteen to twenty pages. It will incorporate all the Marketing Plan Exercises from the course text into one coherent marketing plan. The final Marketing Plan should incorporate feedback from the weekly assignments to create a complete, professional, and comprehensive document that could be presented in a real-world environment.

The paper

• Must be fifteen to twenty double-spaced pages in length, and formatted according to APA style as outlined in the Ashford Writing Center (Links to an external site.)Links to an external site..
• Must include a separate title page with the following:
• Title of paper
• Student’s name
• Course name and number
• Instructor’s name
• Date submitted
• Must begin with an introductory paragraph that has a succinct thesis statement.
• Must address the topic of the paper with critical thought.
• Must end with a conclusion that reaffirms your thesis.
• Must use at least five scholarly sources, including a minimum of two from the Ashford Online Library.
• Must document all sources in APA style as outlined in the Ashford Writing Center.
• Must include a separate references page that is formatted according to APA style as outlined in the Ashford Writing Center.

MKT 635 Week 6

Week 6 – Final Paper

Final Paper

Write a final report that includes an action plan based upon the recommendations as presented. Do not just repeat the findings in the recommendations, but rather, what specific actions might be taken so that e-retailers and web based businesses could increase their overall business.

A Look At The E-Shopping Habits Of The U.S. And Chinese Millennials – Article ID:20150410

http://www.quirks.com/articles/2015/20150410.aspx

Elements of the Report from Chapter 16

• Front Matter
• Letter of Authorization
• Letter/Memo of Transmittal
• Table of Contents
• List of Illustrations
• Abstract/Executive Summary
• Body
• Introduction
• Research Objectives
• Method
• Results
• Limitations
• Conclusions of Conclusions and Recommendations
• End Matter
• Appendices
• Endnotes

The paper

• Must be 12 to 14 double-spaced pages in length (not including title and references pages) and formatted according to APA style as outlined in the Ashford Writing Center (Links to an external site.)Links to an external site..
• Must include a separate title page with the following:
• Title of paper
• Student’s name
• Course name and number
• Instructor’s name
• Date submitted
• Must use at least six scholarly sources in addition to the course text.
• Must document all sources in APA style as outlined in the Ashford Writing Center.
• Must include a separate references page that is formatted according to APA style as outlined in the Ashford Writing Center.

RUBRIC
Excellent Quality 95-100%	Introduction 45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.		Literature Support 91-84  points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.			Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score 50-85%	40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.		83-76  points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.			52-49  points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality 0-45%	37-1 points The background and/or significance are missing. No search history information is provided.		75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.			48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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BUS 695 Marketing Plan Paper

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