Business Development and Employee Training and development Solution

Business Development and Employee Training and development

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Business Development and Employee Training and development

Assignment 2: Promoting YOU as a Brand

Due Week 9 and worth 240 points

Every one of us is our own brand, and in this assignment you will analyze Your Brand!

Write a four to six (4-6) page paper in which you address the following personal branding questions:

1. Examine your personal skills:

• What is your area of expertise?

Business consulting

• What valuable skills do you have to offer?

Business Development and Employee Training and development

• Where can you improve?

Patience

2. Analyze your career goals:

• What do you want to accomplish? (e.g., obtain a new job, get a better position in your current company, reinvent yourself, obtain fame, etc.)

My career goals are to obtain employment with UPS as a franchise consultant and use those skills to reach regional vice president position

3. Define your aspirations:

I aspire to own and operate my own HR/business management consulting firm

• What do you want to be known for?

Changing lives

• What steps can you take to get there?

Continue to work in my area of expertise and continue my education path to achieve my Ph.D

4. Assess your job personality:

• Go to http://www.theguardian.com/lifeandstyle/2014/nov/11/-sp-questionnaire-what-job-would-make-you-happiest and take the Job Personality Test.

Your scores:

1. Hands-on: 9

Your ideal work is mainly about engaging with the physical world, for example building, cooking, craft, DIY, working with animals, plants and machines, sports and hands-on therapy. Example jobs include: sports coach, physiotherapist, engineer, LGV driver, builder, mechanic, veterinary nurse.

1. Information and research, processes and systems: 16

Your ideal work is mainly about researching or managing information. This will include analysis, cataloguing and database management, but may include investigating topics in depth, IT, science, maths, quality control, systems and regulations. Example jobs include: accountant, scientific researcher, investigative journalist, legal assistant, book-keeper, health and safety officer, purchasing professional.

1. Influencing, negotiating, communicating: 20

Your ideal work is mainly about persuading other people to do something, buy something or believe in your cause. This includes driving others, influencing, persuading, lobbying, motivating, selling. Example jobs include: sales person, recruiter, fundraiser, event manager, estate agent, public speaker.

1. Creative use of ideas, materials or situations: 18

Your ideal work is mainly about working imaginatively with ideas or designs. This includes jobs in the arts, performing, creative writing, and also visual design, lateral thinking, business creativity, adapting or coming up with new ideas, working in situations where no rulebook exists. Example jobs include: graphic designer, training consultant, wedding planner, public relations.

1. Supporting people: 20

Your ideal work is mainly about working with people, with their wellbeing and development as the main focus of your work. Example jobs include: teacher, life coach, therapist, nurse, learning and development, career coach.

1. Making new things happen: 20

Your ideal work is mainly about achieving things with and through other people. This may involve organisational change, planning, managing projects, leadership, creating a new business, shaping teams, getting results. Example jobs include: project manager, team leader, operations manager, sales manager, business developer.

. What do the results identify about your current employment?

It identifies that I have the ability to influence and provoke change and assist individuals/business owners to increase their sales.

. What direction do the results show your career might take?

5. Analyze your current career emulation:

• Research individuals that are currently in the position that you want.

. What are people in such positions doing?

. What displays when you Google their name or a specific job title that you are seeking? Document what you find and address how you can (or have) accomplish(ed) similar achievements.

6. Examine the potential opportunities for networking within your general career domain.

• According to the U.S. Department of Labor (2009), career networking is how over 60% of individuals find jobs.

. Suggest the individuals / groups of individuals that you might use to network within your career domain.

7. Assess your social media presence:

• Do you currently have accounts on Linked In, Classmates, Facebook, etc.? If so, what could you do to improve

your presence on these Websites? If not, which Websites would you consider signing up for?

I have Linkedin accounts and they are not updated and I need to create a brand for myself. I’m not good with social media.

• Are there any additional social media Websites that you would consider maintaining? Why or why not?

8. Format your assignment according to the following formatting requirements:

• Typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
• Include a cover page containing the title of the assignment, the students name, the professors name, the course title, and the date. The cover page is not included in the required page length.
• Note: There are no reference or APA requirements for this assignment.

The specific course learning outcomes associated with this assignment are:

• Evaluate the role communication plays in marketing programs.
• Analyze the advertising tools available to determine which ones to use for a specific situation.
• Analyze media tools that can be used to enhance marketing communications.
• Use technology and information resources to research issues in marketing communications.
• Write clearly and concisely about marketing communications using proper writing mechanics.

RUBRIC
Excellent Quality 95-100%	Introduction 45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.		Literature Support 91-84  points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.			Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score 50-85%	40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.		83-76  points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.			52-49  points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality 0-45%	37-1 points The background and/or significance are missing. No search history information is provided.		75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.			48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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