Business-Level And Corporate-Level Strategies
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Instructions:
Business-Level And Corporate-Level Strategies
Overview-Company: ExxonMobil
In this assignment, you are to use the same corporation you selected for the assignments in Weeks 3 and 6. You will examine business and corporate-level strategies and their impact on corporate success comparable to the competitive environment. Use any or all of the following resources to research the corporation:
The corporation’s website.
Public filings from the Securities and Exchange Commission’s Filings & Forms page.
Strayer University’s online databases.
The Nexis Uni database.
Other credible sources. (The corporation’s annual report will often provide insights that other resources may not include.)
(Note: It is expected that you will also use your course textbook to complete the assignment.)
Instructions:
Refer to the following documents for this assignment:
Assignment Formatting and Tips [PDF]
The attached template is REQUIRED for this assignment. (Refer back to it if needed as guidance for later assignments).
Please review the attached “How to Earn Full Credit on Assignment 3” video.
Refer back to the Week 1 and 2 assignment templates as a sample if needed. Write a 6-8 page academic research paper in which you include the following:* Note: The title page and source list are in addition to the 6-8 page requirement
Assess the business-level strategies you believe to be most appropriate for the corporation’s long-term success. Support your position with specific evidence.
Assess the corporate-level strategies you believe to be most appropriate for the corporation’s long-term success. Support your position with specific evidence.
Analyze the competitive environment to determine the corporation’s most significant competitor. Be sure to include a comparison of the business-level and corporate-level strategies for both corporations.
Based on your analysis, conclude which corporation is most likely to be successful in the long term. Support your determination with at least three pieces of evidence.
Determine whether your corporation or its most significant competitor, would differ in slow-cycle and fast-cycle markets. Support your position with specific evidence.
Use three or more quality sources, including your textbook, to support your writing. Choose sources that are credible, relevant, and appropriate. Cite each source listed on your source page at least one time within your assignment. (Note: Wikipedia and similar websites do not qualify as academic resources)
Business-Level And Corporate-Level Strategies
RUBRIC |
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Excellent Quality 95-100%
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Introduction
45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Literature Support 91-84 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met. |
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Average Score 50-85% |
40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided. |
83-76 points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration. |
52-49 points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met. |
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Poor Quality 0-45% |
37-1 points The background and/or significance are missing. No search history information is provided. |
75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration. |
48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met |
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