Business Management Principles

July 16, 2021

Business Management Principles

Order ID:89JHGSJE83839

Style:APA/MLA/Harvard/Chicago

Pages:5-10

Instructions:

Business Management Principles

In this assignment, you will create the third portion of the Camp Bow Wow Dog Park Summary Report, which will be based on the concept of information’s strategic relevance. Businesses operate in an environment where information is valuable data that can affect customer behavior, thus it is strategically important.

An ID scanning system with an entrance door access reader is one of the technologies Susan is looking at for the dog park management. A Camp Bow Wow Dog Park member would be able to scan their ID card to enter the dog park, similar to the systems used to secure company entry doors for employees or members of fitness clubs. In addition, the ID scanning system will be able to track when and for how long a member visits the park. The ID card can also be used as a loyalty or reward card. Customers will be able to log into their accounts and track their consumption through the Camp Bow Wow website.

Discuss how the data acquired can be used to gain a first mover advantage or aid to sustain a competitive edge if adopted, taking into account these sources of customer data. Is it possible to use the data to improve the customer experience, Camp Bow Wow, and the Park and Bark operations, and if so, what would the benefits be? (maximum 500 words)

RUBRIC

Excellent Quality

95-100%

Introduction

45-41 points

The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.

Literature Support

91-84 points

The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.

Methodology

58-53 points

Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.

Average Score

50-85%

40-38 points

More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.

83-76 points

Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.

52-49 points

Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.

Poor Quality

0-45%

37-1 points

The background and/or significance are missing. No search history information is provided.

75-1 points

Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.

48-1 points

There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met