Business Report Analyzing the Case Study Company’s Performance Assignment
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Business Report Analyzing the Case Study Company’s Performance Assignment
Assessment Brief 2019/2020 Academic Year
2019 4
Assessment Overview This module is assessed in accordance with the module specification. In order to pass the module: A summative 6,000-word business case study report must be submitted. The assessment will be marked out of 100 marks.
Assignment Brief:
Choose a case study company and write a 6,000-word business report analyzing the case study company’s performance in a management topic of your choice.
In writing a case study business report, you are expected to:
Choose and introduce the case study company
Select any management topic of your choice (e.g. marketing, communications, globalization) and critically assess the performance of the case study company’s performance in your chosen management topic
Review academic theories in evaluating the case study and the management topic of your choice
Ensure your conclusions are logically derived from the review of the academic literature
Suggest recommendations for the case study company based on your analysis
Present the case study analysis in a report
A copy of the marking scheme can be found at the end of this document. This mode of assessment has been chosen to apply knowledge obtained during the delivery of the module, but also enable you to understand the value of the critical evaluation of scientific evidence.
Instructions The aim of the assignment is to write a 6,000-word business report analyzing the case study company’s performance in a management topic of your choice. The case study report is expected to be presented in the academic essay format. The following structure is strongly recommended:
Abstract
Introduction/Background of the case study company
Introduction and justification of the chosen management topic (e.g. marketing, sustainability, communication, HR)
Critical Analysis of the management topic to your case study using key business management academic theories
Results of practices of the case study on the management topic of your choice
Any practical SMART recommendations to case study company on your chosen management topic
Conclusions
References
Note for references: You are expected to utilize 15-20 peer-reviewed articles/papers. Ensure in-text citations and references follow the Harvard referencing guidelines.
LEARNING OUTCOMES The report aims to satisfy the four learning outcomes of the module, as follows: Critically review the literature on a business and management research topic.
Critically evaluate the suitability of diverse research approaches in the business and management context.
Analyze and explain research methodologies including strategies, data collection, analysis and reporting.
Communicate complex ideas and information effectively.
Intellectual, practical and transferable skills
Communicate clearly and appropriately, demonstrating a sense of target audience
Demonstrate a capacity for conceptual, critical and independent thinking
iii. Draw relevant recommendations and conclusions, and where appropriate, propose flexible and creative approaches to problem solving.
RUBRIC
Excellent Quality
95-100%
Introduction 45-41 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Literature Support
91-84 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Methodology
58-53 points
Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score
50-85%
40-38 points
More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.
83-76 points
Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.
52-49 points
Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality
0-45%
37-1 points
The background and/or significance are missing. No search history information is provided.
75-1 points
Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.
48-1 points
There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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