Order ID: 89JHGSJE83839 | Style: APA/MLA/Harvard/Chicago | Pages: 5-10 |
Instructions:
Procedure
Read through Case 16: Tesla Motors in 2016: Will Its Strategy Be Defeated by Low Gasoline Prices and Mounting Competition? in the back of your textbook.
Carefully go through all chapters covered in your course and analyze the Tesla case within the frameworks available. Because this situation is fluid, theres no correct or incorrect answer; whats important is your application of course materials and the process of your analysis. Begin with a SWOT analysis, and then read through and thoroughly answer all the questions. When conducting your SWOT analysis, feel free to review the many business articles on Tesla, the stock chat message boards (for sentiment), and any source of information you feel is helpful. Remember to provide citations for any material you quote verbatim.
Your paper should provide answers to the following questions:
1. Create a SWOT analysis for Tesla. Refer to both Table 4.3 and Figure 4.2 in your textbook. List Teslas strengths, weaknesses, and potential opportunities and threats. Be sure to include these in your paper by either listing them or creating a diagram similar to Figure 4.2. Then write your conclusions and implications of the analysis. Lastly, provide at least two recommendations based on this analysis. Explain your reasons for these recommendations.
2. Based on what youve read about Mercedes-Benz acquiring a stake in Tesla and strategic partnerships from your text, what are the potential pitfalls of this alliance? Do these pitfalls apply in Teslas case, given their patent policy? Explain why.
3. What type of diversification strategy does the launch of Tesla Energy represent: related or unrelated? Explain why. Does Tesla Energys new business meet the three tests of corporate advantage?
4. What kind of vertical integration strategy did Tesla choose for its distribution and supply chains: backward or forward integration? What are the advantages of its chosen strategies? What are the disadvantages?
5. In reviewing Teslas manufacturing strategy, does the part of Teslas value chain it outsources make strategic sense? Explain why or why not.
6. Which of the five generic strategies is Tesla pursuing with its marketing strategy? Explain.
7. What are the key elements of Teslas culture? What problems do you foresee that Elon Musk will have in sustaining that culture amid growing competition? Explain.
RUBRIC |
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Excellent Quality 95-100%
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Introduction
45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Literature Support 91-84 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met. |
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Average Score 50-85% |
40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided. |
83-76 points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration. |
52-49 points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met. |
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Poor Quality 0-45% |
37-1 points The background and/or significance are missing. No search history information is provided. |
75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration. |
48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met |
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