cambridge sciences pharmaceuticals case study

cambridge sciences pharmaceuticals case study

Order ID: 89JHGSJE83839

Style: APA/MLA/Harvard/Chicago

Pages: 5-10

Instructions:

cambridge sciences pharmaceuticals case study

Industrial marketing assignment
You will write an analysis for Cambridge Sciences Pharmaceuticals’ case study. The objective of the assignment is to provide an opportunity to gain an understanding of the complexities and challenges of managing a B2B company’s marketing strategy.
You are to examine the company situation and based on your findings and on the content in the course material and other reference sources, you will purpose a plan with three different B2B marketing strategies for the company.
The required structure of your paper is (use these very same titles for differentiating your paper sections):
1. Company’s main problem: you are to examine the situation in depth and then, identify and explain the company’s main problem.
2. Three possible strategies: you are to propose three B2B strategies for the company, to face the problem described, with their benefits (at least three for each strategy) and weaknesses (at least three for each strategy).
3. KPIs: you are to establish how you are going to measure the success of your B2B marketing strategies, including specific goals for each KPI.
Case study: https://ivypanda.com/essays/metabical-positioning-and-communications-strategy/
This activity must meet the following formatting requirements:
• Font size 12
• Double-spaced
• The task should be submitted in a pdf
document.
• Cover, Table of Contents and References are
mandatory.
• Papers should not be clutter with definitions,
concepts nor brand history.
• The in-text References and the Bibliography
have to be in Harvard’s citation style.
• Wordcount: 2500-3000 words.
• Cover, Table of Contents, References and
Appendix are excluded of the total wordcount.

cambridge sciences pharmaceuticals case study

RUBRIC
Excellent Quality 95-100%	Introduction 45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.		Literature Support 91-84  points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.			Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score 50-85%	40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.		83-76  points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.			52-49  points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality 0-45%	37-1 points The background and/or significance are missing. No search history information is provided.		75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.			48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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