Order ID:89JHGSJE83839 | Style:APA/MLA/Harvard/Chicago | Pages:5-10 |
Instructions:
Carrot or Stick Health Behaviour Change Discussion
Read Helen O’Connor’s article Carrot or Stick? Message Framing to Motivate Health Behaviour Change
Techniques used to persuade and influence people can take many forms. Advertisers for instance are trying to persuade customers to come to their store, click on their website, buy their new product, etc. Other business communications may be trying to gain support for an initiative or motivate employees to increase production. One well-known motivational strategy is referred to as the carrot and/or the stick. The carrot represents a reward or benefit from doing the desired behavior whereas the stick represents a punishment or negative consequence of failing to do the desired behavior.
Discuss whether you think a “carrot” or “stick” approach is more effective for you personally (or for a business you are involved with), or whether neither is truly the best way to motivate. Be sure to give your reasons and experiences as to why. Have you seen effective and ineffective uses of either technique in advertising, persuasive emails, marketing campaigns, etc.?
RUBRIC |
||||||
Excellent Quality 95-100%
|
Introduction
45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Literature Support 91-84 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met. |
|||
Average Score 50-85% |
40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided. |
83-76 points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration. |
52-49 points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met. |
|||
Poor Quality 0-45% |
37-1 points The background and/or significance are missing. No search history information is provided. |
75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration. |
48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met |
|||
You Can Also Place the Order at www.collegepaper.us/orders/ordernow or www.crucialessay.com/orders/ordernow
Carrot or Stick Health Behaviour Change Discussion |
Carrot or Stick Health Behaviour Change Discussion