Case Study on Customers’ Safety and Desires
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Case Study on Customers’ Safety and Desires
Brad is a production engineer at a bicycle company. Part of his job includes inspecting broken bikes and drafting the design plans for their repair.
One day, Brad receives instructions from his supervisor to repair a bike whose brake cables had snapped. When Brad inspects the bike, he notices the cables had snapped because they were made from a low-quality material. He suspects that this bike had been custom designed, and that the customer simply did not know what materials would be best suited for the brake cables. Therefore, when Brad drafts his design plans for the repair of the bike, he incorporates a more durable material for the cables.
When Brad goes to repair the bike, he finds out the customer had specifically requested that the bike be repaired, but no aesthetic changes should be made to the bike. Brad’s design for the bike will change the look of the bike, but it will also make the bike more durable. When Brad goes to his manager and asks him what to do, his manager tells him that “the customer is always right” and he should repair the bike as the customer requested.
Brad knows he could repair the bike according to the customer’s wishes, but if he does, the bike will break down again in a few months, perhaps dangerously. However, if he implements his design improvements, he risks going against his manager and the wishes of the customer.
What should Brad prioritize? The customer’s safety or the customer’s desires?
Clare Bartlett was a 2014-2015 Hackworth Fellow in Engineering Ethics at the Markkula Center for Applied Ethics at Santa Clara University.
In a Word document, in a minimum of 500 words, analyze the chosen case being sure to include the following:
Present a brief problem statement for the case study.
Clearly state all the known facts
Utilize the Making Ethical Decision Evaluation Tool and fully explain each step that was taken.
Provide details and Biblical citations that apply to the decisions that were made and an explanation of how they apply.
Write a conclusion that provides an ethical recommendation for action that is in line with the principles and virtues discussed above.
NOTE: USE EACH QUESTION AS A HEADING, AND USE THE ATTACHNEBT TO DO THE WORK
In this assignment you are asked to “walk-through the decision-making process based on the tools provided by the course. Based on this, you will need to list each step and how you applied it. Use screen shots from your use of the stool and insert them into this paper.
Case Study on Customers’ Safety and Desires
RUBRIC
Excellent Quality
95-100%
Introduction 45-41 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Literature Support
91-84 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Methodology
58-53 points
Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score
50-85%
40-38 points
More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.
83-76 points
Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.
52-49 points
Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality
0-45%
37-1 points
The background and/or significance are missing. No search history information is provided.
75-1 points
Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.
48-1 points
There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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