Coca Cola Company Portfolio Discussion
Order ID:89JHGSJE83839 Style:APA/MLA/Harvard/Chicago Pages:5-10 Instructions:
Coca Cola Company Portfolio Discussion
Discussion question:
The discussion question is based on previous questions over Coca Cola Company….
Using the company/product/service on which you have focused in prior units, discuss the portfolio associated with it (other products or services offered by the same company). Think of the associated products and apply them to the Boston Consulting Group’s portfolio analysis grid. Which ones are stars, cows, dogs, or question marks? This may require some research about the
company and its products, so be sure to add the sources you have used for your information. Please note that this is not an opinion piece. You need to research the company’s products or
services through the use of outside sources so you can quantify market share, profit contribution, or some other metric that helps signify how the company’s products or services contribute to
your company’s health.
Coca Cola Company Portfolio Discussion
ASSIGNMENT:
Based on previous group assignment on Apple iPhone….
Regarding the six paths to creating blue oceans…. Write an analysis on paths 5 and 6 as they pertain to Apple IPhone -develop at least two new strategies based on those 2 paths and write a description of the plan.
Coca Cola Company Portfolio Discussion
Determine what can be done (or has been done) to appeal to customer tiers outside your target market (The 3 tiers of non customers). Develop at least one new strategy to appeal to one or more of these groups, and write a description of that plan.
RUBRIC
Excellent Quality
95-100%
Introduction 45-41 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Literature Support
91-84 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Methodology
58-53 points
Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score
50-85%
40-38 points
More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.
83-76 points
Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.
52-49 points
Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality
0-45%
37-1 points
The background and/or significance are missing. No search history information is provided.
75-1 points
Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.
48-1 points
There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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