Order ID:89JHGSJE83839 | Style:APA/MLA/Harvard/Chicago | Pages:5-10 |
Instructions:
Coffee in Germany Case Study Paper
Description
You will need to undertake a cultural assessment of your target country before you engage in product development, sales or negotiations.
Complete the following activities:
Research your target country’s history and geography. Indicate how these factors have influenced this country’s culture.
Research your target country’s major religion. Indicate how this religion could influence the business practices in this country. Give specific examples.
Locate the major languages spoken in this country. Identify any types of non-verbal communication that should be avoided.
Research Hofstede’s cultural measures for this country. Specify how these measures will impact your marketing plan.
Use the research to develop a plan of engaging in negotiations in this country’s culture. Include in this plan how you will organize and run the meeting.
Marriott Glamping Marketing Plan
Good explanation of glamping for Marriott in product and promotion. and a detailed Marriott description.
Detailed Client Description of Marriot :
The company description summarizes the history of the client—how it was founded and by whom, who currently manages the company, what its products are, and why it is unique.
Marketing Mix Recommendations (4 P’s)
In making your marketing mix recommendations you should also consider the timeline for implementation, with a monthly activity schedule for the next 12 months. You should specify exactly when specific activities in the marketing plan will be executed in order to demonstrate how the proposed marketing strategy will change over this period. Additionally, you will need to consider exactly how you will assess the performance (success/failure) of your plan (i.e. – objectively evaluate and make changes based on evaluation and feedback related to the SMART goals that you have set for your efforts).
Product or service: Describe the specific product and/or service decisions that you recommend your client implement and how to objectively evaluate the effectiveness of these decisions.
Promotion: Describe the promotional decisions that you recommend your client implement and how to objectively evaluate the effectiveness of these decisions.
https://www.marriott.com/offers/https-promos-marri…
https://koa.com/blog/the-difference-between-campin… (this just to help you understand what is glamping)
Coffee in Germany Case Study Paper
RUBRIC |
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Excellent Quality 95-100%
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Introduction
45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Literature Support 91-84 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met. |
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Average Score 50-85% |
40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided. |
83-76 points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration. |
52-49 points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met. |
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Poor Quality 0-45% |
37-1 points The background and/or significance are missing. No search history information is provided. |
75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration. |
48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met |
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Coffee in Germany Case Study Paper |
Coffee in Germany Case Study Paper