Order ID:89JHGSJE83839 | Style:APA/MLA/Harvard/Chicago | Pages:5-10 |
Instructions:
Communications and Strategic Communication Plan Essay
Part one? Correct the Audience Segmentation part base on the professor’s comment.
Part two: Add key messages and a positioning strategy to the Strategic Communication Plan you are developing for your client organization. To get started, review the readings from Weeks 5 and 6 related to messaging and positioning strategies.
Week5 Readings:
O’Sullivan et al.: Ch 4
Harrington: Ch 2
Week 6 Readings:
O’Sullivan et al.: Ch 5
Harrington: Review Ch 3 and read Bonus Material (Location 1000 – 1169)
Include?
1?The 2-page audience segment description you previously submitted (refer to this section as you write the key messages paper, to ensure that your messages and strategy are developed specifically to address and consider the interests and needs of your target audience)
2?3-5 key message statements, based on what is appropriate and relevant for your client organization, the communication goal, and the target audience you selected in the previous assignment
3? A description of your positioning strategy (i.e., which aspects you are emphasizing in the messaging, and why/how that supports the communication goal)
4? Communication channel(s) to distribute the messages, and a rationale for why those channels are the best strategy to reach the target audience and achieve your communication goal
Communications and Strategic Communication Plan Essay
RUBRIC |
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Excellent Quality 95-100%
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Introduction
45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Literature Support 91-84 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met. |
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Average Score 50-85% |
40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided. |
83-76 points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration. |
52-49 points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met. |
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Poor Quality 0-45% |
37-1 points The background and/or significance are missing. No search history information is provided. |
75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration. |
48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met |
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Communications and Strategic Communication Plan Essay |
Communications and Strategic Communication Plan Essay