Communications Media Relations and Social Media Discussion

October 5, 2022

Communications Media Relations and Social Media Discussion

Order ID:89JHGSJE83839

Style:APA/MLA/Harvard/Chicago

Pages:5-10

Instructions:

Communications Media Relations and Social Media Discussion

Media Relations & social media: The main job of a media relations professional is to maintain a relationship between an organization and the media so she can generate positive media coverage for the organization. With more than 1 billion Facebook users and over 500 million Twitter users, social media today can play a role in this process.

However, social media presence requires an investment (time, resources, etc.). Before an organization can launch a social media account, they must consider the following:

Goals: What are the goals of this account? What is the organization trying to achieve? Being online because all your competitors are there is not a goal.

Audience: Based on your goal(s), who is the organization trying to reach? Do we know if the desired audience is active on that specific platform?

Creative content: What content can engage the desired audience while achieving the organization’s social media goals?

In summary, strategy is key to successful social media presence.

For this assignment, write a post that addresses the following: What does academic research (outside of the readings assigned for this week) teach us about successful media relations online? Cite specific examples when appropriate.

How can social media be strategically leveraged to help media relations professionals achieve their goals? What goals do media relations professionals have online? What audience are they trying to reach? What creative content can help them reach that audience? Post should be 300-500 words and include citation where needed.

REQUIRED TEXT
Howard, C. & Matthews, K. (2013). On deadline: Managing Media Relations (5 th ed.).
Waveland Press.

Communications Media Relations and Social Media Discussion

RUBRIC

Excellent Quality

95-100%

Introduction

45-41 points

The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.

Literature Support

91-84 points

The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.

Methodology

58-53 points

Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.

Average Score

50-85%

40-38 points

More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.

83-76 points

Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.

52-49 points

Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.

Poor Quality

0-45%

37-1 points

The background and/or significance are missing. No search history information is provided.

75-1 points

Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.

48-1 points

There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met