Order ID:89JHGSJE83839 | Style:APA/MLA/Harvard/Chicago | Pages:5-10 |
Instructions:
Competitive Advantage Discussion Essay
I don’t know how to handle this Marketing question and need guidance.
What is a competitive advantage? Discuss this concept and explain why it is fundamental to marketing communications. Next, explain the different types of competitive advantage discussed during lecture. Provide examples of specific products/firms which demonstrate each type of competitive advantage.
Marketing and Business Advertising Discussion
First, explain how product advertising and institutional advertising differ from one another. Next, discuss and provide examples of 2 specific types of institutional advertising and 2 specific types of product advertising. Explain when you would see these types of advertisements relative to the Product Life Cycle. Do not use the examples mentioned during lecture.
Gamification Essay
I’m stuck on a Marketing question and need an explanation.
Gamification was discussed in Chapter 6. For specific segments of a market, a gamification approach might help elicit a desired behavior from consumers, and of course in many cases the desired behavior is an increase in consumption of the related product.
When a product is generally associated with potential health problems if consumed in large quantities (e.g., alcohol, vaping, sugar), should a marketer be allowed to engage the consumer in gamification activities or similar “fun” approaches that encourage or induce excessive consumption of the product?
Competitive Advantage Discussion Essay
RUBRIC |
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Excellent Quality 95-100%
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Introduction
45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Literature Support 91-84 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met. |
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Average Score 50-85% |
40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided. |
83-76 points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration. |
52-49 points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met. |
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Poor Quality 0-45% |
37-1 points The background and/or significance are missing. No search history information is provided. |
75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration. |
48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met |
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Competitive Advantage Discussion Essay |
Competitive Advantage Discussion Essay