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Instructions:
Consumer Behavior Article Analysis Essay Assignment
Select an article from the “popular press” (for example, the Wall Street Journal, New York Times, Newsweek, etc.) current (i.e., published in the last year) articles on any aspect of the subject of consumer behavior. Each article report should consist of a cover sheet (containing the name Sal Vaori, course title – Consumer Behavior, title of the article being reviewed, date and number of the report, the name of the author of the article, and the source of the article
All reports must be typed, and should be between two and three pages in length (i.e., some writing on the 3rd page). Approximately one and one-half pages of the review should be a summary of the article itself, the remaining portion of your assignment should be your reaction to the article and how the article relates to consumer behavior. Standard academic format (double spacing, 12 point type, Times Roman font, etc.) is required.
Marketing Channel Partners Discussion
TOPIC 1: Channel Partners
PROMPT: Based on your readings this week, what would be your top three criteria for evaluating the performance of supply chain partners?
Morsa images / E+ Collection / Getty Images
TOPIC 2: Supply Chains
PROMPT: Choose a product that you used today. Look up where it was made and the different channel partners used to deliver that product to you. Are you surprised?
Nitat Termmee / Moment / Getty Images
TOPIC 3: Pricing
PROMPT: Describe the concept of price bundling. Why might a company initiate this pricing strategy? Give an example of a company that implements price bundling and how the combined pricing strategy affects customer behavior. (Think about the telecommunications industry, restaurants, software, etc.)
Image Source / Stockbyte / Getty Images
Consumer Behavior Article Analysis Essay Assignment
RUBRIC |
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Excellent Quality 95-100%
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Introduction
45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Literature Support 91-84 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met. |
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Average Score 50-85% |
40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided. |
83-76 points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration. |
52-49 points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met. |
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Poor Quality 0-45% |
37-1 points The background and/or significance are missing. No search history information is provided. |
75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration. |
48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met |
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Consumer Behavior Article Analysis Essay Assignment |
Consumer Behavior Article Analysis Essay Assignment