Consumer Behavior, Target Marketing, Branding
Order ID:89JHGSJE83839 Style:APA/MLA/Harvard/Chicago Pages:5-10 Instructions:
Consumer Behavior, Target Marketing, Branding
CH5 • Describe your target market in detail, including information on the geographic, demographic, psychographic and behavioral factors used to choose your market segment.
CH5 • Identify the needs that cause your target market to buy.
CH6 • Create a written positioning statement that identifies:
- Your organization’s product/service
- Your target market – Needs that cause your target market to buy including emotional and
logical drivers – How your product solves the target market’s needs
- What makes your organization different from its competition
CH4 • Include sources of secondary research that support your analysis
- Utilize the Grading Rubric that I have provided for you.
- Your work must be completed in a Microsoft Word or PDF fileand uploaded back to me. Any other format is unacceptable.
- View your Safe Assign Report. If your project has a match of greater than 45%, you will need to rewrite your assignment or receive a failing grade for plagiarism.
Consumer Behavior, Target Marketing, Branding
RUBRIC
Excellent Quality
95-100%
Introduction 45-41 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Literature Support
91-84 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Methodology
58-53 points
Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score
50-85%
40-38 points
More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.
83-76 points
Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.
52-49 points
Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality
0-45%
37-1 points
The background and/or significance are missing. No search history information is provided.
75-1 points
Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.
48-1 points
There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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