consumer decision journey essay assignment

 consumer decision journey essay assignment

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Instructions:

consumer decision journey essay assignment

Answer following questions use about 1/3-½ page for answers to questions 1-3 and 2/3 to 1page for the last 2 questions. Use answer sheet for both MC and short answer essay questions….

1. What are the key productivity ratios for measuring a retailer as a whole, its merchandise mgt. activities as well as store operations? Why are these measures appropriate for one area of the retailer, but not the others?
2. Blue Nile is a jewelry retailer that uses only an online channel for interacting with its customers. What differences would you expect in the strategic profit model and key productivity ratios for Blue Nile and Zales (a multichannel retailer)?
3. Why are retailers in the limited assortment supermarket, online grocery store, and extreme value discount store sectors growing so rapidly? From which retailers are they getting these additional sales?
4. What is the consumer decision journey? Think about your purchases of food, what is your consumer decision journey? Show a map of the typical journey and its key touchpoints? Does this journey vary for different type of shopping trips? Why?
5. Macy’s and Costco have targeted different customer segments. Given their businesses, which retailer would you expect to have a higher gross margin? Higher expenses as a percentage of sales? Higher operating profit margins? Higher inventory and asset turnover? Higher ROA? Why?

consumer decision journey essay assignment

RUBRIC
Excellent Quality 95-100%	Introduction 45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.		Literature Support 91-84  points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.			Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score 50-85%	40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.		83-76  points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.			52-49  points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality 0-45%	37-1 points The background and/or significance are missing. No search history information is provided.		75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.			48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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consumer decision journey essay assignment

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