Corporate Rebranding of Facebook Case Assignment

Corporate Rebranding of Facebook Case Assignment

Instructions:

Corporate Rebranding of Facebook Case Assignment

Response to Another Person’s Post by You : you will have to do research on the event discussed in the post and express your thoughts on the topic. Understand that the goal is discussion and not trying to prove someone else wrong. You will be allocated points based on the following criteria:

1. Your response should be at least 300 words in length.
2. Relevance of your response: Do your research about the event, stay on topic, be respectful, avoid making extreme religious, political, or racial statements.
3. Quality of your writing: The reader should be able to clearly understand the point you are trying to make.
4. Ability to clearly communicate the event to the class.
5. Organization of the post and thought: Organize your thoughts before writing the post, use subsections or headings, if necessary, avoid typos.
6. Make sure to list your sources.

Another person’s post:

( Caleb’s Post)

I chose to write about an article regarding the corporate rebranding of Facebook. As I am sure most of you have seen, Facebook is changing its name to Meta. This is Facebook’s leap in the direction of virtual and augmented reality, something we see as extremely futuristic technology.

Metaverse will essentially be an alternate reality where users can do everyday activities via their own personal avatar. To me this is a weird concept because it seems more of a video game than anything. However, after talking with some people educated on this subject, I have learned

that Metaverse can also be used to unite remote workers, for example. This would give a real-life work environment vibe to those not actually working together in a physical building. Obviously, there are endless applications for Metaverse, and what I mentioned is just an example. In

this article, it talks about how Zuckerberg says Metaverse will be the “successor to the mobile internet.” This is a bold statement to be made, and it shows us how big of a deal this will be, not only for Zuckerberg, but for the entire world. Facebook and all its’ subsidiaries make up a

huge portion of the online and social media world, which means a big change for them will affect society in a very big way. Facebook, or Meta, is still dealing with some legal and morality battles regarding privacy, protection, censorship, and accountability. However, Meta aims to take

the organization in a new direction away from this drama. Although Zuckerberg has assured us that Metaverse will be extremely safe and privacy focused, how sure of this can we be? The same things have been said before about current platforms, which were later found to be untrue.

This is my biggest critique of the whole Metaverse platform. Once fully incorporated, Meta will have access to significantly more privacy data among other things. It will be very easy for them to misuse their platform and power to control and influence the population. This may seem a

little far-fetched, but it’s something to keep in the back of your mind. Meta will need to be held accountable at very high levels if they plan on digging deeper into the personal lives of our society. Lastly, Zuckerberg mentions non-fungible tokens (NFT’s) and cryptocurrencies in

conjunction with Metaverse. This is some good evidence that both things are here to stay and will play a big role in the future of our world. I am curious as to what you all think about the topics mentioned in this discussion post, feel free to give me your thoughts, questions, comments,

and concerns.

Source: https://www.ft.com/content/b20fd8ea-2dda-45ad-aa15-1ed7a7e5e46f

RUBRIC
Excellent Quality 95-100%	Introduction 45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.		Literature Support 91-84  points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.			Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score 50-85%	40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.		83-76  points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.			52-49  points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality 0-45%	37-1 points The background and/or significance are missing. No search history information is provided.		75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.			48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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