Creating A Marketing Plan for A Hypothetical Company Assignment

January 15, 2022

Creating A Marketing Plan for A Hypothetical Company

Order ID:89JHGSJE83839 Style:APA/MLA/Harvard/Chicago Pages:5-10

Instructions:

Creating A Marketing Plan for A Hypothetical Company

Week 3 Assignment –

Part A: Marketing Plan Input

Overview

Throughout this course, you will be creating a marketing plan for a hypothetical company that provides a product or service. For this assignment, you will document your hypothetical company’s background information and mission statement, your company’s short-term and long-term goals, an environmental analysis, and a SWOT analysis. Note: You should make all assumptions needed for the completion of this assignment.

Instructions

Create the first part of your marketing plan in 5–7 pages using the

Part A Marketing Plan Template [DOCX]

Write an introduction to your hypothetical company, describing its location, the product it makes or the service it provides, and the contents of your marketing plan.

Develop your company’s mission statement that has a long-term view, and includes its industry, goals and values.

Identify the main goals that you would like to achieve within the next year (short term) and within the next five years (long term), including the most appropriate ways to measure them both.

Note: Consider the following metrics: tracking downloads of website content; website visitors; increases in market share; customer value; new product or service adoption rates; retention; rate of growth compared to competition; and the market, margin, and customer engagement.

Develop an environmental analysis that includes competitive, economic, political, legal, technological, and sociocultural forces.

Develop a SWOT analysis for your product or service, examining at least three strengths, weaknesses, opportunities, and threats for your company.

Use at least three sources to support your writing. Choose sources that are credible, relevant, and appropriate. Cite each source listed on your source page at least one time within your assignment. For help with research, writing, and citation, access the library or review library guides

Creating A Marketing Plan for A Hypothetical Company

RUBRIC

Excellent Quality

95-100%

Introduction

45-41 points

The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.

Literature Support

91-84 points

The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.

Methodology

58-53 points

Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.

Average Score

50-85%

40-38 points

More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.

83-76 points

Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.

52-49 points

Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.

Poor Quality

0-45%

37-1 points

The background and/or significance are missing. No search history information is provided.

75-1 points

Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.

48-1 points

There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met

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Creating A Marketing Plan for A Hypothetical Company

Creating A Marketing Plan for A Hypothetical Company