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Instructions:
Cultural Aspects of Consumers Life Discussion Essay
Need help with my Marketing question – I’m studying for my class.
Briefly describe the cultural aspects of your consumers’ life/upbringing and which cultural influences you believe will impact your consumer the most.
Cultural Dimensions Short Story Discussion
Part A
Once upon a time there were three young women who were given full ride scholarships to college in America, they all came from different countries. There was Bella from the country of Brazil, Freya from the country of France, and last was Tilly from the country of Taiwan. They were attending MIT (Massachusetts Institute of Technology); Bella was there to earn a degree in Computer Science, Freya was attending to earn a degree in Physics before heading back to France, and Tilly wanted to earn a degree in Materials Engineering. All three had degrees from their own countries but wanted to advance in their fields of study. The three girls found out they would be roommates when they were at orientation and assigned dorm rooms. They were excited to get to know each other and learn more about what it was like from each other’s countries, along with learning more about America.
The girls had been in college at MIT for about six months now and were finally though the class finals that they had before winter break. Each girl had considered going home but things didn’t work out to make that happen for any of them. Which lead to them being out on the night that they normally wouldn’t be out late for into a night they were not going to forget for a long time. Bella, Freya, and Tilly had gone out to watch a movie and were now headed to a local bar near the movie theater that they had not been to before, it look like a decent place from the outside, but things were different once they stepped inside the bar. What the girls didn’t realize was once they stepped through those doors every person took notice of them. They were not dressed like anyone else in the bar, they looked like college students in their jeans and jackets that were colorful, compared to everyone else in the bar men and women were dressed in their biker wear. What the three girls hadn’t seen was the behind the bar in the parking area was all the biker bikes parked.
They decided to take a chance and stayed and set themselves up at the bar. They started with one drink which led to a few more, and soon they were having a decent time and didn’t notice two of the bikers who looked a little on the rougher side of things inch their way towards them with a look of trouble in their eyes. Freya had already stopped drinking in order to be the one to make sure they made it back to their dorm safely and together, and was not big for surprises, and with the situation already out of the normal for her, her nerves were already on edge. Suddenly, a fight broke out between first the two rougher bikers who were now located right behind the girls and could be heard yelling about who was going to get to take which girl. Then more of the bikers joined in on the fight. The girls started to back as far away as they could get once, they slide of the barstools and down the bar. They quickly realized they were blocked in because both the entrance where they came in at was blocked as well as the exit, from the various bikers either now fighting to just fight or to stand back and watch.
Even though Bella felt strongly about the legal system and believed in it, she also believed in living in the moment and wanted to let things be and just get out of the bar and go home for the night, forgetting the best she could that she was present at a biker bar when a fight actually broke out. Freya knew that if her friends had not stopped her from starting to yell at the bikers during the fight, she might have said some things that would have dragged her into the fight or caused her more trouble than she needed. She believed in the laws and rules and regulations and wanted to fill out the statement for the officers saying exactly what had happened, since being in the bar during the fight which had blown up was a surprise and Freya was not a fan of surprises and wanted the bikers stupid enough to get into the fight and that started it to get into trouble. Tilly on the other hand believed in rigid codes of behavior, and thought it was very inappropriate for the bar fight between the bikers, but she was willing to walk away from the situation and go back to the dorms with the other two without giving a statement to the officers, or stay and give one, she didn’t care which, just wanted Bella and Freya to come to an agreement so they could then start to move on from this night. Freya could not understand how Bella who is usually all about the rules and laws like she was, was suddenly wanting to let things go and just leave without giving the officers statements like they needed to do. Bella on the other hand didn’t understand why Freya wouldn’t let things just be for this one time, so they could just go home and forget about the night.
In the end Tilly helped the girls to understand each other’s point of view. She explained to Freya how Bella’s willingness to leave without pursuing anything further was because she was used to indulging in things that she wanted when she wanted and could let go of the biker’s bar fight as being chalked up to the men being drunk and foolish. Bella had to be explained as to why Freya was being so persistent with doing the statements, after they had to stop her for putting her two senses in on the fight while it was happening. Bella couldn’t see how Freya was willing to do that during the fight, but then turn around and want to do everything to the letter of the law. Tilly explained to Bella that yes Freya was upset about the fight and was willing to voice that opinion, but still felt strongly about doing what they knew was right when it came to filling out the statements the officers asked for. Once, things were explained that way Bella understood where Freya was coming from and was willing to fill out the statements for the officers concerning the bar fight, and then the three girls were allowed to head back to their dorm rooms.
Post B
Cultural Aspects of Consumers Life Discussion Essay
RUBRIC |
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Excellent Quality 95-100%
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Introduction
45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Literature Support 91-84 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met. |
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Average Score 50-85% |
40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided. |
83-76 points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration. |
52-49 points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met. |
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Poor Quality 0-45% |
37-1 points The background and/or significance are missing. No search history information is provided. |
75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration. |
48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met |
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Cultural Aspects of Consumers Life Discussion Essay |
Cultural Aspects of Consumers Life Discussion Essay