Deloitte Company Discussion Case Study

May 31, 2022

Deloitte Company Discussion Case Study

Order ID:89JHGSJE83839

Style:APA/MLA/Harvard/Chicago

Pages:5-10

Instructions:

Deloitte Company Discussion Case Study

Description

You work for a firm that is in the process of developing a marketing strategy. You have been tasked with finding environmental trends and identifying specific factors that will influence the development of your marketing strategy.

Review the material above and your course unit content. Conduct research from credible sources. Proper in-text citations and correctly formatted references should be prepared consistent with the APA (7th edition).

Discussion Issues

Specify an industry and research to identify environmental factors from at least three trends related to three unique domains below (don’t just give three trends for one domain):

sociocultural forces and demographic shifts

economic trends

competitive trends

science and technology

political and legal

major global forces.

Describe and justify how these environmental factors will influence a marketing strategy. Be sure to cite your sources.

MACRO TREND SOURCES

Sociocultural Trends

The PEW RESEARCH CENTER (Links to an external site.) which is a nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping the world. It conducts public opinion polling, demographic research, media content analysis and other empirical social science research. Pew Research Center does not take policy positions. It is a subsidiary of The Pew Charitable Trusts.

Economic trends

The U.S. Federal Reserve (Links to an external site.)

The Economist (Links to an external site.)

International Monitory Fund (Links to an external site.)

Industry Consulting

Deloitte (Links to an external site.)

McKinsey & Company (Links to an external site.)

Boston Consulting Group (Links to an external site.)

Deloitte Company Discussion Case Study

RUBRIC

Excellent Quality

95-100%

Introduction

45-41 points

The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.

Literature Support

91-84 points

The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.

Methodology

58-53 points

Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.

Average Score

50-85%

40-38 points

More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.

83-76 points

Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.

52-49 points

Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.

Poor Quality

0-45%

37-1 points

The background and/or significance are missing. No search history information is provided.

75-1 points

Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.

48-1 points

There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met