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Instructions:
Determinants of Customer Intention to Purchase Social Enterprise Products
Questions:
1. social enterprise in the United States and shipping costs to individuals in the United States, and how much they are prepared to pay, and whether the $8 makes a difference to those purchasing from a social enterprise or even a premium brand?
2. How is it to get in the United States?
USE 3 TO 4 SOURCES FROM THIS LIST
Resources List
Aksoy, Hasan, and Ceren Özsönmez. How Millennials Knowledge, Trust, and Product Involvement Affect the Willingness to Pay a Premium Price for Fairtrade Products? Asian Journal of Business Research, vol. 9, no. 2, 2019, pp. 95-112.
The research article by Aksoy and Özsönmez focuses on the discussion of consumer willingness to invest in and buy premium-quality fair trade products. The authors examine the effect of knowledge on fair trade practices, trust in them, and
product involvement as primary factors in customer purchase intention. Specifically, the purchase decision-making process of the Millennials was investigated.
Aure, Patrick Adriel H., et al. Determinants of Purchase Intention towards Social Enterprise Personal Care Brands: A Pls-Sem Approach. International Journal of Entrepreneurship, vol. 24, no. 1, 2020, pp. 1-18.
The article by Aure et al. examines the readiness of working Millennials to purchase personal care products from social enterprise brands. The investigation focuses on the effect of self-concept, brand credibility, communal-brand connections,
and interpersonal influences on intention to purchase social enterprise products.
Bianchi, Constanza, et al. An Empirical Study of Consumer Purchase Intention for Responsible Enterprises in Chile. Journal of Environmental Planning and Management, 2021, pp. 1-22.
The study by Bianchi et al. investigates the factors affecting consumer purchase intentions for products offered by socially responsible enterprises in Chile. The authors base their research on the theory of planned behavior to explain how the
consumers intrinsic beliefs and motivations about being socially and environmentally responsible affect their purchasing. The investigation reveals that consumer purchase intentions in Chile are positively interrelated with consumer attitudes
towards social enterprises, perceived behavioral control, and consumer involvement.
Casno, Krist?ne, et al. Factors that Motivate Latvian Consumers to Purchase Products and Services from Social Enterprises in Latvia: The Case of Socially Responsible Consumption. European Integration Studies, no. 13, 2019, pp. 90-99.
The quantitative research by Casno et al. discusses the motivation of consumers in Latvia to purchase products and services from social enterprises. Thus, the authors aimed to identify the factors that affect the intention to buy among different categories of Latvian consumers. The study shows that the product or service quality and the convenient location of the brand stores substantially affect willingness to purchase from social enterprises.
Ferdousi, Farhana. Understanding Consumer Behavior toward Social Enterprise Products. Consumer Behavior – Practice Oriented Perspectives, edited by Senay Sabah, Books on Demand, 2017, pp. 47-66.
Ferdousi focuses on the discussion of the impact consumers prior knowledge and understanding of social enterprises have on their purchase intention and behavior. The research shows that only a quarter of customers have a clear
comprehension of how social business operates. In addition, most clients believe that such enterprises can and should contribute to the achievement of sustainable development goals as outlined by the United Nations.
Lee, You N., et al. Determinants of Customer Intention to Purchase Social Enterprise Products: A Structural Model Analysis. Journal of Social Entrepreneurship, 2020, pp. 1-22.
The research study by Lee et al. examines the factors affecting customer intention to purchase products and services offered by social enterprises. Specifically, the authors surveyed 360 consumers of the Malaysian social business MyPride
that sells the items made by prisoners. The investigation shows that the attitude of clients towards the products and their perceived cost and benefits have a meaningful impact on the decision to purchase.
Shih-Tse Wang, Edward, and Yu-Chen Chen. Effects of Perceived Justice of Fair-Trade Organizations on Consumers Purchase Intention toward Fair Trade Products. Journal of Retailing and Consumer Services, vol. 50, 2019, pp. 66-72.
The article by Shih-Tse Wang and Chen considers the effect of the customers evaluation of the social enterprise fairness on intent to purchase fair trade products. The authors focus on different types of justice in their research, including
distributive, procedural, and interactional justice. The study shows that perceived distributive justice, or fair allocation of the companys income, positively correlates with consumer trust in a fair-trade organization.
Sulthanah, Salma A. Understanding the Impact of Social Empowerment Perception Toward Purchase Intention of Social Enterprise Craft Products. Journal of International Conference Proceedings, vol. 2, no. 3, 2019, pp. 221-224.
The research study by Sulthanah focuses on the discussion of customer purchase intention towards products and services afforded by social enterprises. In particular, the author considers the main factors contributing to the clients decision
to acquire craft items from social businesses in Java Island, Indonesia. According to the research, the notion of social empowerment is not correlated with the intent to purchase products from a socially oriented enterprise.
Tsai, Juin-Ming, et al. In Pursuit of Goodwill? The Cross-level Effects of Social Enterprise Consumer Behaviours. Journal of Business Research, vol. 109, 2020, pp. 350-361.
The study by Tsai et al. considers the factors affecting the consumers when they purchase products and services offered by social businesses. Thus, the authors utilize the decomposed theory of planned behavior to examine social and commerce influences that motivate people to buy from socially oriented enterprises. Individual- and group-level data on purchase decisions is considered to explain customer behavior. The authors conclude that consumers refer to their peer
groups and their opinions when purchasing products from social enterprise brands.
Varvazovska, Pavla, and Olga Regnerova. Social Business as a Development Factor in the Region with Global Overhead. SHS Web of Conferences, vol. 74, 2020, pp. 1-7.
The research article by Varvazovska and Regnerova focuses on the investigation of social enterprises as an integral part of local and global economies. Furthermore, the study examines the target market of social businesses and considers
the characteristics customers share. The study shows a strong relationship between the intention to purchase from socially-oriented organizations and the education level of the consumers, with people with higher levels of education are more likely to buy such items.
Determinants of Customer Intention to Purchase Social Enterprise Products
RUBRIC |
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Excellent Quality 95-100%
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Introduction
45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Literature Support 91-84 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met. |
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Average Score 50-85% |
40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided. |
83-76 points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration. |
52-49 points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met. |
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Poor Quality 0-45% |
37-1 points The background and/or significance are missing. No search history information is provided. |
75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration. |
48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met |
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Determinants of Customer Intention to Purchase Social Enterprise Products