Order ID: 89JHGSJE83839 | Style: APA/MLA/Harvard/Chicago | Pages: 5-10 |
Instructions:
Essay Title: How psychological theory is used in advertisement to promote a product/service/system. Specifically, you need to discuss how cognitive, social and consumer psychology has informed methods of advertisement and how these methods help businesses advertise their products.
Word Limit: 2000 words (absolute max 2500 words)
Learning outcomes assessed:
Demonstrate an understanding of the main concepts involved in external communication.
Evaluate the application of psychological approaches to effective communications.
Understand the influence of psychology on consumer behaviour.
Demonstrate an understanding on how marketers can improve methods of advertisement to effectively reach the consumer.
Use psychological theory to present reasoned, critical and evidence-based arguments.
Note:
a) Make sure your essays word limit is within the indicated appropriate range (see section 1). Assignments that overly exceed the absolute maximum will not be marked.
b) Your assignment should be word processed, Arial font size 11 or 12 and double spaced, with numbered pages and your student name and number printed as footer on every page. Please indicate the word length at the end of your assignment.
SECTION 3
Academic writing guidelines
Introduction:
This paragraph is extremely important in order to get the reader engaged in your work. Make sure you set the scene for the whole essay in a clear way. Clarify the topic and the aim of the essay. Keep in mind that the reader might not be familiar with your topic. Provide explanations for all relevant terms and briefly provide an overview of the structure of the essay. Avoid lengthy discussions or explanations regarding definitions or related research. Such discussions should be incorporated in the main body of the essay.
Discussion
In the main body of the essay you should demonstrate an in depth critical examination of basic and seminal research and theories within the core reading for this module. Furthermore, a very good essay will show in depth evidence of advanced research and theories beyond the core readings which have been provided.
Important to remember that this section should not merely be a descriptive presentation of information. It should be a critical discussion which includes all viewpoints or argument perspectives relating with the essays question.
Although students should not use subheadings for this academic essay, there should still be a clear structure to the whole essay (i.e. Introduction paragraph(s), Discussion paragraph(s) and Conclusion paragraph(s). Students should try and present each paragraph in a logical and cohesive order. In addition, students need to ensure that the initial sentence in each paragraph captures the essence of the paragraph and that the last sentence summarises the paragraph (appropriate use of linking words and phrases is essential).
Conclusions
The conclusion should be a summary of the essays main concepts. It should start by elaborating on the main sentence that the essay began with (e.g., In conclusion, the essay focussed on etc.). It is important to connect the conclusion(s) to all key components of the title and aims. In addition, if applicable, students should consider recommendations for future research and/or improvements in the area.
Please keep in mind that headings (e.g., Introduction/Discussion/Conclusion) should not be included in your final essay.
General Tips
· Be consistent and use correct grammar, punctuation and spelling throughout the essay.
· Writing style should be in the third person.
· You should use the APA reference style for in text citations and references.
· Create a References section at the end of your work.
· Please note that Wikipedia will NOT be accepted as an appropriate reference for the essay.
· If needed, Appendices may be used to direct the reader to supporting and complementing material
RUBRIC |
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Excellent Quality 95-100%
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Introduction
45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Literature Support 91-84 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met. |
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Average Score 50-85% |
40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided. |
83-76 points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration. |
52-49 points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met. |
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Poor Quality 0-45% |
37-1 points The background and/or significance are missing. No search history information is provided. |
75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration. |
48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met |
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