Developing Three Potential Market Segments for The Product
Order ID:89JHGSJE83839 Style:APA/MLA/Harvard/Chicago Pages:5-10 Instructions:
Developing Three Potential Market Segments for The Product
Focus on a specific, named geographic location/country and develop three potential market segments for the product/brand within that location, applying critical analysis to your research. The three potential segments are three distinct groups (target markets) within that geographic area.
Developing Three Potential Market Segments for The Product
- Identify the different target markets and, using segmentation characteristics and any other applicable concepts, evaluate and explain your reasons for these choices. Please consult information from secondary sources written within the last two years or as reasonably fits your research needs to support your paper’s research.
- Evaluate the segments relative attractiveness to each other and to the product’s industry at large in order of positive impact on the markets. Justify your evaluations of each of the segments on the criteria, so the reader understands your rationale.
- Choose one segment as the primary target market for the venture and justify this decision. Word count between 1100-1200 words, not less and not more.
- Developing Three Potential Market Segments for The Product
RUBRIC
Excellent Quality
95-100%
Introduction 45-41 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Literature Support
91-84 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Methodology
58-53 points
Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score
50-85%
40-38 points
More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.
83-76 points
Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.
52-49 points
Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality
0-45%
37-1 points
The background and/or significance are missing. No search history information is provided.
75-1 points
Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.
48-1 points
There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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