DHM 4151 Sustainable Consumption Essay Assignment
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DHM 4151 Sustainable Consumption Essay Assignment
Week 2: Reading Report
Do NOT change the format of this template. Keep the table, type fonts, spacing, and a page margin as they are.
** Unless permitted to directly quote, provide the answers with your own words . In other words, a simple copy and paste of the article text will result in the deduction of points .
Sustainability Problems What is a “triple bottom line” model? What are the three dimensions of sustainability included in the triple bottom line model? Explain what the stakeholder view of sustainability is. What problem did the authors recognize in the stakeholder perspective of sustainability that many businesses are currently taking? Define the customer-centric sustainability (CCS) (you can directly quote the author’s definition with a page number, if you want). What is the fundamental problem with the “greening” approach to consumption (e.g., consumption of green products)? Why is it not fully contributing to sustainability? Mindful Consumption Provide the definition of mindful consumption (you can use a direct quote with a page number). The authors claim that mindful consumption is guided by a mindful mindset that reflects a conscious sense of caring for three things. What are these three things? Briefly explain each concept. 1. 2.
3.
The authors discuss the “temperance” attribute of mindful consumption using the three types of unsustainable consumption behaviors. Briefly explain each consumption behavior. 1. 2.
3.
Implications of Mindful Consumption for a Business “If all consumers practice mindful consumption, it will result in lower profits to businesses.” Based on what you learned in this paper, provide a counterargument to this claim (i.e., argue against this claim) using the concept of mindful consumption. Why is it not true? Mindful consumption requires a new orientation in marketing. The authors made suggestions as to how marketers can actually implement mindful consumption for their businesses. Discuss these suggestions using the four Ps of marketing. Product Price
Promotion
4. Place
RUBRIC
Excellent Quality
95-100%
Introduction 45-41 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Literature Support
91-84 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Methodology
58-53 points
Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score
50-85%
40-38 points
More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.
83-76 points
Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.
52-49 points
Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality
0-45%
37-1 points
The background and/or significance are missing. No search history information is provided.
75-1 points
Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.
48-1 points
There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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DHM 4151 Sustainable Consumption Essay Assignment