Digital Marketing to Enhance Brand Awareness
Order ID:89JHGSJE83839 Style:APA/MLA/Harvard/Chicago Pages:5-10 Instructions:
Digital Marketing to Enhance Brand Awareness
Overview
Marketing in the digital age is very dynamic; it is necessary to monitor multiple digital channels and platforms to engage with your target audience without missing any opportunity. Digital channels and platforms are measurable and allow for monitoring performance of your marketing efforts in real time.
As a regional marketing director in the course scenario, you are tasked with designing a phased marketing strategy for reopening the park. You have already done an analysis of brand implications and have identified suitable traditional marketing methods to address the marketing needs for park reopening. As the organization has chosen a blended approach (traditional plus digital) for marketing, your CMO wants you to create a digital marketing strategy to go with the traditional marketing strategy you already determined.
Prompt
Create a narrated PowerPoint presentation to help other directors in the scenario understand the importance of digital marketing for brand awareness. Create speaker notes, if necessary, for each slide. Specifically, you need to address the following criteria:
How will you use digital marketing to enhance brand awareness? (slide 1)
Identify two digital marketing methods that can be used for brand awareness and support with reasons. (slides 2–3)
Define short-term and long-term goals for brand awareness in the digital marketing strategy.
How will you determine the balance between the digital and traditional marketing?
How will the identified methods help you reach the target audience?
How will you measure the performance of your marketing efforts?
Use search engine optimization (SEO) to improve search performance. (slides 4–5)
Identify five keywords you will use to improve web search performance, and justify your strategy for keyword selection.
How will you redesign or rewrite the content of your website to support SEO strategy?
Describe the inbound marketing efforts. (slide 6)
How can they help in brand awareness?
Define the required content strategy for inbound marketing.
Guidelines for Submission
Submit a PowerPoint presentation with 5–7 slides. Consult the Shapiro Library APA Style Guide for more information.
RUBRIC
Excellent Quality
95-100%
Introduction 45-41 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Literature Support
91-84 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Methodology
58-53 points
Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score
50-85%
40-38 points
More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.
83-76 points
Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.
52-49 points
Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality
0-45%
37-1 points
The background and/or significance are missing. No search history information is provided.
75-1 points
Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.
48-1 points
There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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