Order ID:89JHGSJE83839 | Style:APA/MLA/Harvard/Chicago | Pages:5-10 |
Instructions:
Discussion of the Five Stages of the Product Life Cycle
1st issue
Review the product life cycle’s five stages (PLC). Choose products that fit into each of the stages of introduction, growth, maturity, and decline, and back up your claims with Table 8.2’s summary of key characteristics (p. 280). What should the company’s next steps be for each product in terms of objectives and strategies? Support your point of view. (seven points)
2nd issue
Examine the various distribution strategies available to businesses when deciding how to distribute their products most effectively: intensive, exclusive, and selective distribution (see p. 343). Choose five products that you or someone you know has recently purchased (in more than one category). Describe the product, the manufacturer, the location where you bought it, and the distribution strategy used. (three points)
Pearson Education Inc., An Introduction, 7th Canadian Edition (Authors: Gary Armstrong, Philip Kotler, Valerie Trifts, and Eric Dolansky)
Discussion of the Five Stages of the Product Life Cycle
RUBRIC |
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Excellent Quality 95-100%
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Introduction
45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Literature Support 91-84 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met. |
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Average Score 50-85% |
40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided. |
83-76 points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration. |
52-49 points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met. |
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Poor Quality 0-45% |
37-1 points The background and/or significance are missing. No search history information is provided. |
75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration. |
48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met |
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Discussion of the Five Stages of the Product Life Cycle |
Discussion of the Five Stages of the Product Life Cycle