Order ID:89JHGSJE83839 | Style:APA/MLA/Harvard/Chicago | Pages:5-10 |
Instructions:
Course Learning Outcomes-Covered
Demonstrate the dynamics of technological innovation concepts in technology-intensive business enterprises. (Lo 1.1)
dynamics of technological innovation concepts
Case Study
Students are supposed to read the Opening Case of Chapter-3 Innovation in India: The Chotukool Project (Page Number-43) of their e-textbook. Based on your understanding of the case and concepts studied until now answer the following question in 300-500 words each.
QUESTIONS
What were the pros and cons of attempting to develop a refrigerator for Indias rural poor?
What product and process innovations did the Chotukool entail? Would you consider these incremental or radical? Architectural or Component Competence enhancing or competence destroying?
Did the Chotukool pose a threat of disrupting the traditional refrigerator market? Why or why not?
Is there anything you think Godrej should have done differently to penetrate the market of rural poor families in India?
What other products might the lessons Godrej learned which chotukool apply to?
Note: It is mandatory to support each answer with at least two scholarly, peer-reviewed journal.
Directions:
All students are encouraged to use their own words.
Be three to five pages in length (1000-1500words), which does not include the title page, abstract or required reference page, which are never a part of the content minimum requirements.
Use Saudi Electronic University academic writing standards and APA style guidelines.
Use proper referencing (APA style) to reference, other styles will not be accepted.
Support your submission with course material concepts, principles, and theories from the textbook and at least two scholarly, peer-reviewed journal articles unless the assignment calls for more.
It is strongly encouraged that you submit all assignments into the safe assignment Originality Check prior to submitting it to your instructor for grading and review the grading rubric to understand how you will be graded for this assignment.
RUBRIC |
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Excellent Quality 95-100%
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Introduction
45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Literature Support 91-84 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met. |
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Average Score 50-85% |
40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided. |
83-76 points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration. |
52-49 points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met. |
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Poor Quality 0-45% |
37-1 points The background and/or significance are missing. No search history information is provided. |
75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration. |
48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met |
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Dynamics of Technological Innovation Concepts