ECOM421 E-Business Strategies and Business Models Paper

ECOM421 E-Business Strategies and Business Models Paper

Instructions:

ECOM421 E-Business Strategies and Business Models Paper

E-Business Strategies and Business Models

Assignment No. 3: Case Study on Careem (10 Marks)

Dubai-based transportation network company, Careem, the ride-hailing king from Morocco to Pakistan, was the leading app-based car service in the Middle East and North Africa region (MENA). The company’s success grasped lessons for Western startups with global ambitions. The two ex-McKinsey & Company management consultants (Mudassir Sheikha & Magnus Olsson) co-founded the company and began it 2012 in the month of July by offering car bookings for everyday use for corporate through its website-based service. It was operated in more than 120 cities in 14 countries across the MENA region and had over six million customers and a network of 150,000 drivers.

The company became the region’s largest ride-hailing platform and success was down to a combination of a head start over local knowledge, home-field advantage and Uber. The app of the company eliminated the struggle of finding a cab on the street. With just a few taps within the app passengers were connected with drivers for a fast and safe trip.

The company had raised over $421 million in funding & continues to add exciting services to the app like Careem for Women, Careem for Kids, and monthly bookings, unheard of by other taxi services. Although both Uber and Careem were often more expensive than traditional taxi services, the convenience was what drew and build their customer base. They focused on quality customer service and an easier experience for users in order to keep their riders returning. Uber and other taxi service providers were competing fiercely with Careem in the MENA region. The road for the company will be not easy due to changes in the transportation industry.

Questions:

Q1. Do Porter’s five forces analysis on Careem and suggest your strategy to help the company in facing the cut-throat competition. (5 Marks)

Q2. Prepare a SWOT Analysis report of the company. (5 Marks)

Due Dates and Grading

Instructions: This is an individual assessment, which is a part of this course score. It requires effort and critical thinking. This course assessment is of 25 Marks having three assignments. The submission method of all assignments should be through the Black board only. Submit your assignment in MS-Word format only and Check Plagiarism before submitting your assignment.

Formatting Guidelines for Assignment:

• Only use MS-Word format to submit the assignment
• Don’t submit the assignment without applying following the below mentioned formatting guidelines.
• Font style: Times New Roman , Font size: 12/14
• Page layout: Page size-A4,Orientation-Portrait,Margins-Narrow
• Paragraph spacing: 1.5 line spacing with Justified paragraph(Ctrl +J)
• Insert page number in footer section.
• Plagiarism test is mandatory before submission of the assignment.
• Use APA referencing for any contents taken from outside trusted resources.

Note: Use this attached Covering Page as First Page of your every assignment before submitting it through Blackboard

Answer

Q1. Do Porter’s five forces analysis on Careem and suggest your strategy to help the company in facing the cut-throat competition. (5 Marks)

Q2. Prepare a SWOT Analysis report of the company. (5 Marks).

ECOM421 E-Business Strategies and Business Models Paper

RUBRIC
Excellent Quality 95-100%	Introduction 45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.		Literature Support 91-84  points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.			Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score 50-85%	40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.		83-76  points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.			52-49  points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality 0-45%	37-1 points The background and/or significance are missing. No search history information is provided.		75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.			48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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